The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Strategic Role of Product Quality
Abstract
The role of product quality is examined to determine its applicability as a means of gaining a comparative advantage. The authors argue that only by (1) allowing for the possibility of feedback between quality and other strategic factors and (2) controlling for firm-specific effects can the role of quality and key hypotheses be evaluated. Making use of the PIMS data base, the authors detect feedback interactions between product quality and other strategic variables. The findings suggest the importance of product quality and that the successful implementation of a quality strategy can facilitate increased profitability in both a focus and a market share context.
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Citations
Cites
The Market for "Lemons": Quality Uncertainty and the Market Mechanism
Akerlof, G. A. (1970) · The Quarterly Journal of Economics · doi:10.2307/1879431 · Cited by 23,016
The Role of Market Forces in Assuring Contractual Performance
Klein, B., & Leffler, K. B. (1981) · Journal of Political Economy · doi:10.1086/260996 · Cited by 3,653
Cited by
Market Orientation: Antecedents and Consequences
Jaworski, B. J., & Kohli, A. K. (1993) · Journal of Marketing · doi:10.1177/002224299305700304 · Cited by 4,343
Bergen, M., Dutta, S., & Walker, O. C. (1992) · Journal of Marketing · doi:10.1177/002224299205600301 · Cited by 1,105
A Catastrophe Model for Developing Service Satisfaction Strategies
Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992) · Journal of Marketing · doi:10.2307/1252298 · Cited by 812
The Financial Information Content of Perceived Quality
Aaker, D. A., & Jacobson, R. (1994) · Journal of Marketing Research · doi:10.2307/3152193 · Cited by 789
Self-citationBohlmann, J. D., Golder, P. N., & Mitra, D. (2002) · Management Science · doi:10.1287/mnsc.48.9.1175.175 · Cited by 180
Metadata
- Authors
- Jacobson, R., & Aaker, D. A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1987-10
- Volume
- 51
- Issue
- 4
- Pages
- 31-44
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2318012118
- Cited by
- 323
- References
- 2
- FWCI
- 4.87
- Type
- journal article
- Language
- en
- Open access
- closed
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