The DOI matches its Crossref record; 70 of the 70 references it cites were found in a registry or an index.
Technology Diffusion: An Empirical Test of Competitive Effects
Abstract
The authors provide an empirical test of the effects of competition on the adoption of technological innovations by organizations. They follow the conceptualization developed in the model they proposed previously in the Journal of Marketing. An empirical study of the factors accounting for the adoption or rejection of a high technology innovation is reported. The results suggest that firms most receptive to innovation are in concentrated industries with limited price intensity and that supplier incentives and vertical links to buyers are important in achieving adoption. The results also suggest that adopters can be separated from nonadopters by their information-processing characteristics.
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Citations
Cites
Conditional logit analysis of qualitative choice behavior
McFadden, D. L. (1972) · eScholarship (California Digital Library) · Cited by 14,203
(2025) · doi:10.53555/acr.v2i2 · Cited by 13,264
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
(1993) · Journal of the American Dietetic Association · doi:10.1016/0002-8223(93)92196-5 · Cited by 11,976
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Cragg, J. G., & Zarembka, P. (1975) · The Canadian Journal of Economics · doi:10.2307/134075 · Cited by 8,342
Industrial Market Structure and Economic Performance.
Mann, H. M., & Scherer, F. M. (1971) · The Journal of Finance · doi:10.2307/2325977 · Cited by 6,267
The diffusion of innovations: Some examples of finnish civil servant's professional tours in Europe
Hietala, M. (1983) · Scandinavian Journal of History · doi:10.1080/03468758308579015 · Cited by 6,162
Technological Discontinuities and Organizational Environments
Tushman, M. L., & Anderson, P. (1986) · Administrative Science Quarterly · doi:10.2307/2392832 · Cited by 6,112
The theory and practice of econometrics
(1986) · Journal of Macroeconomics · doi:10.1016/0164-0704(86)90027-3 · Cited by 4,342
Cited by
A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature
Crossan, M. M., & Apaydin, M. (2010) · Journal of Management Studies · doi:10.1111/j.1467-6486.2009.00880.x · Cited by 3,244
Strategic Orientation of the Firm and New Product Performance
Gatignon, H., & Xuereb, J.-M. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400107 · Cited by 2,264
Self-citationFrambach, R. T., & Schillewaert, N. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00152-1 · Cited by 1,270
Adoption of new information technologies in rural small businesses
Premkumar, G., & Roberts, M. (1999) · Omega · doi:10.1016/s0305-0483(98)00071-1 · Cited by 1,108
Factors Affecting the Adoption of Open Systems: An Exploratory Study1
Chau, P. Y. K., & Tam, K. Y. (1997) · MIS Quarterly · doi:10.2307/249740 · Cited by 1,067
Metadata
- Authors
- Gatignon, H., & Robertson, T. S.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1989-01
- Volume
- 53
- Issue
- 1
- Pages
- 35-49
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2025116105
- Cited by
- 685
- References
- 70
- FWCI
- 11.88
- Type
- journal article
- Language
- en
- Open access
- closed
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- Gatignon, H., & Robertson, T. S. (1989). Technology Diffusion: An Empirical Test of Competitive Effects. Journal of Marketing. https://doi.org/10.1177/002224298905300104
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
