Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 4,880

The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

MacKenzie, Scott B., Lutz, Richard J.·1989·Journal of Marketing
DOI 10.2307/1251413
Open this paper in CoChat — free account

Abstract

Recent research has identified attitude toward the ad (A Ad ) as an important construct mediating the effects of advertising on brand attitude and purchase intention. To date, however, little attention has been directed toward explaining the origins of A Ad . The authors present the latest version of a theory of A Ad formation, report the results of an empirical test of a portion of that theory, and offer further refinements to the theory based on the observed results. Implications of the findings for advertising practice are discussed.

Overview

Integrity signals

Registry

Crossref · 10.1177/002224298905300204

Cites

30 of 30 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Show all 30 references

Research works printed but not linked: 24

  1. Baker William E., 1987, Nonverbal Communication in Advertising, 59
  2. Batra Rajeev, 1985, Psychological Processes and Advertising Effects, 13
  3. Belch George E., 1984, Advances in Consumer Research, 11, 4
  4. 10.1037/0033-2909.88.3.588 · DOI · Paper page
  5. Cacioppo John T., 1985, Psychological Process and Advertising Effects, 91
  6. 10.1177/002224378001700202 · DOI
  7. Cohen Joel B., 1987, “Attitude, Affect and Consumer Behavior,”
  8. Hill Ronald P., 1986, Advances in Consumer Research, 13, 164
  9. 10.1177/002224378201900402 · DOI
  10. Jöreskog Karl G., 1983, LISREL VI: Analysis of Linear Structural Relationships by Maximum Likelihood and Least Square Methods.
  11. Lutz Richard J., 1985, Psychological Processes and Advertising Effects: Theory, Research and Application, 45
  12. Lutz Richard J., 1983, Advances in Consumer Research, 10, 532
  13. Lutz Richard J., 1977, Advances in Consumer Research, 4, 363
  14. 10.1177/002224378602300205 · DOI · Paper page
  15. Madden Thomas J., 1985, Marketing Communications—Theory and Research, 109
  16. 10.1177/002224378101800306 · DOI · Paper page
  17. Moore Danny L., 1983, Advances in Consumer Research, 10, 526
  18. Muehling Darrel D., 1986, AMA Summer Educators' Conference Proceedings, 29
  19. 10.1177/002224378602300102 · DOI · Paper page
  20. Percy Larry, 1985, Marketing Communications—Theory and Research, 13
  21. 10.1007/978-1-4612-4964-1 · DOI · Paper page
  22. 10.2307/270849 · DOI
  23. Stewart David W., 1986, Effective Television Advertising.
  24. Winick Charles, 1962, Journal of Advertising Research, 2, 28, 10.1080/00218499.1962.12519675 · DOI

Cited by

See all 4,880

Metadata

Authors
MacKenzie, S. B., & Lutz, R. J.
Affiliations
  • Indiana University.
  • University of Florida.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1989-04
Volume
53
Issue
2
Pages
48-65
ISSN
  • 0022-2429
  • 1547-7185
DOI
10.2307/1251413
Cited by
4,880
References
30
Language
en
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. https://app.cochat.ai/papers/10.2307/1251413
The paper
MacKenzie, S. B., & Lutz, R. J. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of Marketing. https://doi.org/10.2307/1251413

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.