CoChat
Sign Up
Cited by 1,472Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Behavior and Marketing Influence

The DOI matches its Crossref record; 31 of the 31 references it cites were found in a registry or an index.

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Mitchell, Andrew A., Olson, Jerry C.·1981·Journal of Marketing Research
DOI 10.2307/3150973
Open this paper in CoChat — free account

Abstract

Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...

Overview

Integrity signals

Registry

Crossref · 10.2307/3150973

Cites

31 of 31 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

We couldn’t retrieve this paper’s full text, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • There is good evidence that viewers do make the kinds of implicit connections between images that are suggested in these examples.

    “There is good evidence that viewers do make the kinds of implicit connections between images that are suggested in these examples”

    From Visual Aspects of Media Literacy (1998) · cites this paper as Mitchell & Olson, 1981

Citations

Cites

Flagged first, then by citations

Cited by

Sorted by citations

Related

Metadata

Authors
Mitchell, A. A., & Olson, J. C.
Affiliations
  • Carnegie Mellon University (US)
  • Pennsylvania State University (US)
Venue
Journal of Marketing Research
Publisher
JSTOR
Published
1981-08
Volume
18
Issue
3
Pages
318
ISSN
0022-2437 (ISSN-L)
DOI
10.2307/3150973
OpenAlex
W2328832051
Cited by
1,472
References
30
Citations by year
2026: 6 · 2025: 10 · 2024: 13 · 2023: 11 · 2022: 12 · 2021: 57 · 2020: 56 · 2019: 71 · 2018: 89 · 2017: 93 · 2016: 79 · 2015: 85 · 2014: 92 · 2013: 73 · 2012: 68
FWCI
57.07
Type
journal article
Language
en
Open access
closed
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
advertising effects, brand attitude, attitude formation, attitude change, mediation, consumer beliefs

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review