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Cited by 314

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Lambkin, Mary, Day, George S.·1989·Journal of Marketing

Abstract

The traditional product life cycle framework has little to say about the competitive processes that accompany the evolution of a market. The first part of the article identifies the major shortcomings of the product life cycle. This analysis is used to establish the requirements for a more comprehensive model that incorporates both demand- and supply-side factors. The second part shows how concepts from population ecology theory can be adapted to satisfy these requirements. With this dynamic theory, specific propositions can be made about changes in competitive structure and performance as the market evolves.

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Crossref · 10.1177/002224298905300304

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1 of 1 references verified0 citation errors · 0 not checkable

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Metadata

Authors
Lambkin, M., & Day, G. S.
Venue
Journal of Marketing
Published
1989-07
Volume
53
Issue
3
Pages
4-20
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2325509730
Cited by
314
References
1
FWCI
11.88
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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