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Cited by 1,117

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The Price Knowledge and Search of Supermarket Shoppers

Dickson, Peter R., Sawyer, Alan G.·1990·Journal of Marketing
DOI 10.1177/002224299005400304
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Abstract

A model of grocery shopper response to price and other point-of-purchase information was developed and hypotheses were tested by using observations and interviews. The findings suggest that shoppers tended to spend only a short time making their selection and many did not check the price of the item they selected. Perhaps as a consequence, more than half could not correctly name the price of the item just placed in the shopping cart and more than half of the shoppers who purchased an item that was on special were unaware that the price was reduced. Other results on point-of-purchase information processing and behavior are discussed.

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Crossref · 10.1177/002224299005400304

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Metadata

Authors
Dickson, P. R., & Sawyer, A. G.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1990-07
Volume
54
Issue
3
Pages
42-53
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1177/002224299005400304
OpenAlex
W2046994974
Cited by
1,117
References
3
FWCI
42.05
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.