The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset
Abstract
The author presents a framework for thinking about the impact of information and information technology on marketing. The focus is on the concept of “information” or “knowledge” as both an asset to be managed and a variable to be researched. After developing a particular operationalization of the value of information in marketing contexts, which can be used to describe firms in terms of their relative levels of “information intensity,” the author presents a series of propositions examining the consequences of increasing information intensity for some key components of firm strategy and organizational structure. The concepts discussed are illustrated with a description of the transaction-based information systems that are being implemented in a variety of firms in pursuit of competitive advantage.
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Citations
Cites
Competitive Strategy: Techniques for Analyzing Industries and Competitors
(1980) · Journal of Sustainable Competitive Intelligence · doi:10.24883/iberoamericanic.v2i2.38 · Cited by 16,592
Organizational Strategy, Structure, and Process
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978) · Academy of Management Review · doi:10.5465/amr.1978.4305755 · Cited by 4,527
Cited by
An Extended Privacy Calculus Model for E-Commerce Transactions
Dinev, T., & Hart, P. (2006) · Information Systems Research · doi:10.1287/isre.1060.0080 · Cited by 2,640
Service Innovation: A Service-Dominant Logic Perspective1
Lusch, R. F., & Nambisan, S. (2015) · MIS Quarterly · doi:10.25300/misq/2015/39.1.07 · Cited by 1,949
Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation
Culnan, M. J., & Armstrong, P. K. (1999) · Organization Science · doi:10.1287/orsc.10.1.104 · Cited by 1,870
Factors affecting trust in market research relationships
Moorman, C., Deshpandé, R., & Zaltman, G. (1993) · Journal of Marketing · doi:10.1177/002224299305700106 · Cited by 3,659
A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
Metadata
- Authors
- Glazer, R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1991-10
- Volume
- 55
- Issue
- 4
- Pages
- 1-19
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2033932649
- Cited by
- 989
- References
- 2
- FWCI
- 33.96
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset. https://app.cochat.ai/papers/10.1177/002224299105500401
- The paper
- Glazer, R. (1991). Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset. Journal of Marketing. https://doi.org/10.1177/002224299105500401
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
