The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset
Abstract
The author presents a framework for thinking about the impact of information and information technology on marketing. The focus is on the concept of “information” or “knowledge” as both an asset to be managed and a variable to be researched. After developing a particular operationalization of the value of information in marketing contexts, which can be used to describe firms in terms of their relative levels of “information intensity,” the author presents a series of propositions examining the consequences of increasing information intensity for some key components of firm strategy and organizational structure. The concepts discussed are illustrated with a description of the transaction-based information systems that are being implemented in a variety of firms in pursuit of competitive advantage.
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Citations
Cites
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Lusch, R. F., & Nambisan, S. (2015) · MIS Quarterly · doi:10.25300/misq/2015/39.1.07 · Cited by 1,949
Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation
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A Framework for Conceptual Contributions in Marketing
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Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
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Technology Adaptation in E-commerce:
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What Is the True Value of a Lost Customer?
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Self-citationKim, E., Nam, D.-I., & Stimpert, J. L. (2004) · Journal of Management · doi:10.1016/j.jm.2003.12.001 · Cited by 227
Beyond products: new strategic imperatives for developing competencies in dynamic environments
Fowler, S. W., King, A. W., Marsh, S. J., & Victor, B. (2000) · Journal of Engineering and Technology Management · doi:10.1016/s0923-4748(00)00029-1 · Cited by 127
Salojärvi, H., Sainio, L.-M., & Tarkiainen, A. (2010) · Industrial Marketing Management · doi:10.1016/j.indmarman.2010.04.005 · Cited by 109
Jeffers, P. I. (2010) · International Journal of Operations & Production Management · doi:10.1108/01443571011024629 · Cited by 85
Omigie, N. O., Zo, H., Rho, J. J., & Ciganek, A. P. (2017) · Industrial Management & Data Systems · doi:10.1108/imds-06-2016-0228 · Cited by 85
Metadata
- Authors
- Glazer, R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1991-10
- Volume
- 55
- Issue
- 4
- Pages
- 1-19
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2033932649
- Cited by
- 989
- References
- 2
- FWCI
- 33.96
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
