The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
Open accessAbstract
Charitable organizations play a vital role in our society, as is evidenced by their enormous economic and social impact. Yet, for many of them, soliciting adequate resources to carry out their mandates is a continuing struggle. Confronted with a growing need for their services, fierce competition from other charities, and shrinking support from government agencies, charities may turn to marketers for help in developing effective promotional strategies. Unfortunately, marketing literature is unable to provide meaningful guidance because scant research attention has hampered a fuller understanding of why people help. The authors integrate relevant research in marketing, economics, sociology, and social psychology to advance theoretical understanding of helping behavior. They develop research propositions regarding specific promotional strategies that charitable organizations can employ to elicit help.
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Cites
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Festinger, L. (1954) · Human Relations · doi:10.1177/001872675400700202 · Cited by 20,926
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Gouldner, A. W. (1960) · American Sociological Review · doi:10.2307/2092623 · Cited by 12,001
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Freedman, J. L., & Fraser, S. C. (1966) · Journal of Personality and Social Psychology · doi:10.1037/h0023552 · Cited by 1,637
Cited by
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008) · Journal of Consumer Research · doi:10.1086/586910 · Cited by 3,409
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
Foreh, M. R., & Grier, S. (2003) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1303_15 · Cited by 1,003
Charitable programs and the retailer: do they mix?
Ellen, P. S., Mohr, L. A., & Webb, D. J. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00032-4 · Cited by 809
The Face of Need: Facial Emotion Expression on Charity Advertisements
Small, D. A., & Verrochi, N. M. (2009) · Journal of Marketing Research · doi:10.1509/jmkr.46.6.777 · Cited by 546
Metadata
- Authors
- Bendapudi, N., Singh, S. N., & Bendapudi, V.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1996-07
- Volume
- 60
- Issue
- 3
- Pages
- 33-49
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W3121441690
- Cited by
- 646
- References
- 7
- FWCI
- 13.10
- Type
- journal article
- Language
- en
- Open access
- green
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