The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
Abstract
Governance strategies, such as integration or control, structure and regulate the conduct of parties in exchange relationships; as such, they serve to constrain the latitude of the decision making of channel partners. Similarly, collaborative communication can be used to create an atmosphere of mutual support, thereby creating volitional compliance between partners. The authors develop a model that addresses the interrelationships of governance and communication and examine the effects of collaborative communication on channel outcomes (the dealer's perceptions of commitment to, satisfaction with, and coordination of activities with a focal manufacturer) across various levels of integration and control. Based on survey data collected from a national sample of computer dealers, the findings indicate that when levels of integration or manufacturer control are high, the effect of collaborative communication on outcomes is weaker than when integration or control is low.
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The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Oliver, R. L. (1980) · Journal of Marketing Research · doi:10.1177/002224378001700405 · Cited by 14,494
Developing buyer-seller relationships
Dwyer, F. R., Schurr, P. H., & Oh, S. (1987) · Journal of Marketing · doi:10.1177/002224298705100202 · Cited by 9,139
The use of pledges to build and sustain commitment in distribution channels
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Determinants of Coordination Modes within Organizations
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Cited by
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.4.136 · Cited by 2,601
Buyer–Seller Relationships in Business Markets
Cannon, J. P., & Perreault, W. D. (1999) · Journal of Marketing Research · doi:10.1177/002224379903600404 · Cited by 1,755
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
Jayachandran, S., Sharma, S., Kaufman, P., & Raman, P. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.177 · Cited by 966
Strategic purchasing, supply management, and firm performance
Chen, I. J., Paulraj, A., & Lado, A. A. (2004) · Journal of Operations Management · doi:10.1016/j.jom.2004.06.002 · Cited by 940
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, I., Steenkamp, J.-B. E. M., & Kumar, N. (1998) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00002-0 · Cited by 890
Metadata
- Authors
- Mohr, J. J., Fisher, R. J., & Nevin, J. R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1996-07
- Volume
- 60
- Issue
- 3
- Pages
- 103-115
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W3124940603
- Cited by
- 959
- References
- 7
- FWCI
- 32.65
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
