The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination
Abstract
Although the role of market knowledge competence in enhancing new product advantage is assumed widely in the literature, empirical studies are lacking because of an absence of the concept definition. In this study, the authors conceptualize market knowledge competence as the processes that generate and integrate market knowledge. The authors test the conceptual model using data collected from the software industry. The findings show that each of the three processes of market knowledge competence exerts a positive influence on new product advantage. The results also reveal a positive association between new product advantage and product market performance. The findings regarding the antecedents indicate that the perceived importance of market knowledge by top management has the largest impact on the processes of market knowledge competence.
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Citations
Cites
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Cited by
Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.2.81.18255 · Cited by 6,674
Walter, A., Auer, M., & Ritter, T. (2006) · Journal of Business Venturing · doi:10.1016/j.jbusvent.2005.02.005 · Cited by 1,222
Resource-based theory in marketing
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882
Lin, Y., & Wu, L.-Y. (2014) · Journal of Business Research · doi:10.1016/j.jbusres.2012.12.019 · Cited by 783
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Metadata
- Authors
- Li, T., & Calantone, R. J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1998-10
- Volume
- 62
- Issue
- 4
- Pages
- 13-29
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2015808835
- Cited by
- 1,348
- References
- 6
- FWCI
- 38.63
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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