The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Market Share and Customers’ Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality?
Abstract
Market share can influence perceived quality through several different mechanisms, including signaling, creating network externalities, and inclusion as an attribute in consumers’ quality functions. The direction of this potential effect is ambiguous. Making use of data on 85 different brands across 28 product categories, the authors explore the effect market share has on consumers’ perceptions of quality and the extent to which category-wide and brand-specific factors moderate this effect.
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Citations
Cites
Investigating causal relations by econometric models and cross-spectral methods
Granger, C. W. J. (1969) · Econometrica · doi:10.2307/1912791 · Cited by 22,989
Judgment under Uncertainty: Heuristics and Biases
(1982) · doi:10.1017/cbo9780511809477 · Cited by 8,240
A national customer satisfaction barometer: the Swedish experience
Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
The Financial Information Content of Perceived Quality
Aaker, D. A., & Jacobson, R. (1994) · Journal of Marketing Research · doi:10.2307/3152193 · Cited by 789
Self-citation
Cited by
Bohlmann, J. D., Golder, P. N., & Mitra, D. (2002) · Management Science · doi:10.1287/mnsc.48.9.1175.175 · Cited by 180
Nafees, L., Cook, C. M., Nikolov, A. N., & Stoddard, J. E. (2021) · Digital Business · doi:10.1016/j.digbus.2021.100008 · Cited by 170
Aarons, G. A., Green, A. E., Willging, C. E., Ehrhart, M. G., Roesch, S. C., Hecht, D. B., & Chaffin, M. J. (2014) · Implementation Science · doi:10.1186/s13012-014-0183-z · Cited by 107
Rethinking Consumer Perception of Food Quality
Hansen, T. (2005) · Journal of Food Products Marketing · doi:10.1300/j038v11n02_05 · Cited by 32
Metadata
- Authors
- Hellofs, L. L., & Jacobson, R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1999-01
- Volume
- 63
- Issue
- 1
- Pages
- 16-25
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1990603624
- Cited by
- 222
- References
- 4
- FWCI
- 13.67
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hellofs, L. L., & Jacobson, R. (1999). Market Share and Customers’ Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality? Journal of Marketing. https://doi.org/10.1177/002224299906300102
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
