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On the Interpretation of Discriminant Analysis
Abstract
With the availability of “canned” computer programs, it is extremely easy to run complex multivariate statistical analyses. However, it is not as easy to interpret the output of these programs. This article offers some comments about the well-known technique of linear discriminant analysis; potential pitfalls are also mentioned.
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Citations
Cited by
The Concept of Fit in Strategy Research: Toward Verbal and Statistical Correspondence
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A Model of Venture Capitalist Investment Activity
Tyebjee, T. T., & Bruno, A. V. (1984) · Management Science · doi:10.1287/mnsc.30.9.1051 · Cited by 1,058
An Empirically Derived Model for the Adoption of Customer‐based Interorganizational Systems*
Grover, V. (1993) · Decision Sciences · doi:10.1111/j.1540-5915.1993.tb01295.x · Cited by 757
Bankruptcy prediction using neural networks
Wilson, R. L., & Sharda, R. (1994) · Decision Support Systems · doi:10.1016/0167-9236(94)90024-8 · Cited by 722
The chairman’s statement ‐ A content analysis of discretionary narrative disclosures
Smith, M., & Taffler, R. J. (2000) · Accounting, Auditing & Accountability Journal · doi:10.1108/09513570010353738 · Cited by 462
Metadata
- Authors
- Morrison, D. G.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1969-05
- Volume
- 6
- Issue
- 2
- Pages
- 156-163
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2332113613
- Cited by
- 655
- References
- 0
- FWCI
- 7.54
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: On the Interpretation of Discriminant Analysis. https://app.cochat.ai/papers/10.1177/002224376900600203
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- Morrison, D. G. (1969). On the Interpretation of Discriminant Analysis. Journal of Marketing Research. https://doi.org/10.1177/002224376900600203
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.