The DOI matches its Crossref record.
A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements
Abstract
A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements Alice E. Courtney and Sarah Wernick Lockeretz 92 Shopping Behavior, Expenditure Patterns, and Inner-City Food Prices Donald F. Dixon and Daniel J. McLaughlin, Jr. 96 Problem Solving and Trial Use in the Adoption Process Fred D. Reynolds 100 The Trading Stamp-Price Relationship Gilbert A. Churchill, Jr., Neil M. Ford, and Urban B. Ozanne 103 Product-Related Response to Use of Black Models in Advertising William V. Muse 107 Who Receives Supermarket Prices Most Validly? F. E. Brown 110 Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase J. Scott Armstrong and Terry Overton 114 Consumer Characteristics Associated With Dealing: An Empirical Example David B. Montgomery 118 Are Voluntarily Unlisted Telephone Subscribers Really Different? James A. Brunner and G. Allen Brunner 121 Automobile Self-Congruity Models Reexamined G. David Hughes and Jose L. Guerrero 125 The Swingman in Communicating With Management Eugene H. Fram 128
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Citations
Cited by
Tse, D. K., Belk, R. W., & Zhou, N. (1989) · Journal of Consumer Research · doi:10.1086/209185 · Cited by 531
Gilly, M. C. (1988) · Journal of Marketing · doi:10.1177/002224298805200206 · Cited by 299
Face-ism: Five studies of sex differences in facial prominence.
Archer, D., Iritani, B., Kimes, D. D., & Barrios, M. (1983) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.45.4.725 · Cited by 257
Making sense of text: artificial intelligence-enabled content analysis
Lee, L. W., Dabirian, A., McCarthy, I. P., & Kietzmann, J. (2020) · European Journal of Marketing · doi:10.1108/ejm-02-2019-0219 · Cited by 103
(2015) · OpenSIUC (Southern Illinois University Carbondale) · Cited by 4
Metadata
- Authors
- Courtney, A. E., & Lockeretz, S. W.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1971-02
- Volume
- 8
- Issue
- 1
- Pages
- 92-95
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2005891085
- Cited by
- 374
- References
- 0
- FWCI
- 6.51
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements. https://app.cochat.ai/papers/10.1177/002224377100800114
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- Courtney, A. E., & Lockeretz, S. W. (1971). A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements. Journal of Marketing Research. https://doi.org/10.1177/002224377100800114
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
