The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Brand Loyalty Vs. Repeat Purchasing Behavior
Abstract
Brand loyalty is first distinguished from simple repeat purchasing behavior and then conceptually defined in terms of six necessary and collectively sufficient conditions. An experiment designed to test this conceptualization provided strong empirical support for the distinction as conceptualized.
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Citations
Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
Construct validity in psychological tests.
Cronbach, L. J., & Meehl, P. E. (1955) · Psychological Bulletin · doi:10.1037/h0040957 · Cited by 11,195
A study of normative and informational social influences upon individual judgment.
Deutsch, M., & Gerard, H. B. (1955) · The Journal of Abnormal and Social Psychology · doi:10.1037/h0046408 · Cited by 4,819
Orne, M. T. (1962) · American Psychologist · doi:10.1037/h0043424 · Cited by 4,041
Cited by
Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.2.81.18255 · Cited by 6,674
Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002) · Journal of Service Research · doi:10.1177/1094670502004003006 · Cited by 2,301
The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study
Hallowell, R. (1996) · International Journal of Service Industry Management · doi:10.1108/09564239610129931 · Cited by 1,862
Ganesh, J., Arnold, M. J., & Reynolds, K. E. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.3.65.18028 · Cited by 1,305
Destination image and tourist loyalty: a meta-analysis
Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014) · Tourism Management · doi:10.1016/j.tourman.2013.06.006 · Cited by 1,098
Metadata
- Authors
- Jacoby, J., & Kyner, D. B.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1973-02
- Volume
- 10
- Issue
- 1
- Pages
- 1-9
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2316836042
- Cited by
- 1,366
- References
- 4
- FWCI
- 22.30
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
