The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Brand Loyalty Vs. Repeat Purchasing Behavior
Abstract
Brand loyalty is first distinguished from simple repeat purchasing behavior and then conceptually defined in terms of six necessary and collectively sufficient conditions. An experiment designed to test this conceptualization provided strong empirical support for the distinction as conceptualized.
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Cites
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Metadata
- Authors
- Jacoby, J., & Kyner, D. B.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1973-02
- Volume
- 10
- Issue
- 1
- Pages
- 1-9
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2316836042
- Cited by
- 1,366
- References
- 4
- FWCI
- 22.30
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.