The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Perceived Risk and Its Components: A Model and Empirical Test
Abstract
A theoretical model and measurement system for perceived risk and its components is developed and empirically tested for nine product types. Regression analysis is used to consider both additive and multiplicative relationships. The results generally support the hypothesized model.
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Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
Research works printed but not linked: 21
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- Bauer Raymond A., 1967, Risk Taking and Information Handling in Consumer Behavior., 23
- 10.1037/11164-000 · DOI
- 10.1177/002224377000700314 · DOI
- 5.BettmanJames R. “Perceived Risk: A Measurement Methodology and Preliminary Findings,” in VenkatesanM., ed. Proceedings of the 3rd Annual Conference of the Association for Consumer Research. 1972, in press.
- Cox Donald F., 1967, Risk Taking and Information Handling in Consumer Behavior.
- Cox Donald F., 1967, Risk Taking, 487
- Cunningham Scott M., 1967, Risk Taking and Information Handling in Consumer Behavior., 82
- 10.1037/h0028695 · DOI · Paper page
- 10.2307/1937887 · DOI
- 10.1016/0030-5073(71)90028-6 · DOI
- Hansen Flemming, 1972, Consumer Choice Behavior: A Cognitive Theory.
- Howard John A., 1969, The Theory of Buyer Behavior.
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- 10.1177/002224296803200404 · DOI
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- 10.1177/002224376800500311 · DOI · Paper page
- 10.1111/j.1467-6494.1964.tb01362.x · DOI
- 10.1037/h0026468 · DOI · Paper page
- 10.1177/002224377000700313 · DOI
Cited by
Predicting e-services adoption: A perceived risk facets perspective
Featherman, M. S., & Pavlou, P. A. (2003) · International Journal of Human-Computer Studies · doi:10.1016/s1071-5819(03)00111-3 · Cited by 3,351
How artificial intelligence will change the future of marketing
Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00696-0 · Cited by 2,875
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, T. A., Frels, J. K., & Mahajan, V. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250897 · Cited by 1,858
Consumer perceived risk: conceptualisations and models
Mitchell, V. (1999) · European Journal of Marketing · doi:10.1108/03090569910249229 · Cited by 1,582
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.133 · Cited by 1,482
Metadata
- Authors
- Bettman, J. R.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1973-05
- Volume
- 10
- Issue
- 2
- Pages
- 184-190
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2035026282
- Cited by
- 739
- References
- 1
- FWCI
- 23.86
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- Bettman, J. R. (1973). Perceived Risk and Its Components: A Model and Empirical Test. Journal of Marketing Research. https://doi.org/10.1177/002224377301000209
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
