The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Perceived Risk and Its Components: A Model and Empirical Test
Abstract
A theoretical model and measurement system for perceived risk and its components is developed and empirically tested for nine product types. Regression analysis is used to consider both additive and multiplicative relationships. The results generally support the hypothesized model.
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Cites
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Consumer perceived risk: conceptualisations and models
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Casidy, R., & Wymer, W. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.06.014 · Cited by 236
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Kim, D., & Benbasat, I. (2009) · Journal of Management Information Systems · doi:10.2753/mis0742-1222260306 · Cited by 199
Al Kailani, M., & Kumar, R. (2011) · International Journal of Business and Management · doi:10.5539/ijbm.v6n5p76 · Cited by 135
Applying TAM to e-services adoption: the moderating role of perceived risk
Featherman, M., & Fuller, M. (2003) · 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the · doi:10.1109/hicss.2003.1174433 · Cited by 122
Indiani, N. L. P., & Fahik, G. A. (2020) · Business: Theory and Practice · doi:10.3846/btp.2020.11346 · Cited by 65
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Zeng, D., Xu, X., Zhu, T., Li, Y., & Li, Q. (2026) · Frontiers in Psychology · doi:10.3389/fpsyg.2026.1743722 · Cited by 7
Metadata
- Authors
- Bettman, J. R.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1973-05
- Volume
- 10
- Issue
- 2
- Pages
- 184-190
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2035026282
- Cited by
- 739
- References
- 1
- FWCI
- 23.86
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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