The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Brand Choice Behavior as a Function of Information Load
Abstract
A currently popular position among consumer advocates and many public policy makers is that more product information is better. A 3 (number of brands) × 3 (number of items of information per brand) factorial experiment which tested this contention revealed that, while consumers do feel more satisfied and less confused, they actually make poorer purchase decisions with more information.
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Citations
Cites
The magical number seven, plus or minus two: Some limits on our capacity for processing information.
Miller, G. A. (1956) · Psychological Review · doi:10.1037/h0043158 · Cited by 17,812
Cited by
Chen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010) · Journal of Consumer Research · doi:10.1086/651235 · Cited by 1,070
Information Load and Consumer Decision Making
Malhotra, N. K. (1982) · Journal of Consumer Research · doi:10.1086/208882 · Cited by 778
A study of factors that contribute to online review helpfulness
Huang, A. H., Chen, K., Yen, D. C., & Tran, T. P. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.01.010 · Cited by 364
The Multipurpose Application WeChat: A Review on Recent Research
Montag, C., Becker, B., & Gan, C. (2018) · Frontiers in Psychology · doi:10.3389/fpsyg.2018.02247 · Cited by 274
Metadata
- Authors
- Jacoby, J., Speller, D. E., & Kohn, C. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1974-02
- Volume
- 11
- Issue
- 1
- Pages
- 63-69
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2068290483
- Cited by
- 709
- References
- 1
- FWCI
- 44.57
- Type
- journal article
- Language
- en
- Open access
- closed
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- Jacoby, J., Speller, D. E., & Kohn, C. A. (1974). Brand Choice Behavior as a Function of Information Load. Journal of Marketing Research. https://doi.org/10.1177/002224377401100106
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
