The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Brand Choice Behavior as a Function of Information Load
Abstract
A currently popular position among consumer advocates and many public policy makers is that more product information is better. A 3 (number of brands) × 3 (number of items of information per brand) factorial experiment which tested this contention revealed that, while consumers do feel more satisfied and less confused, they actually make poorer purchase decisions with more information.
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Citations
Cites
The magical number seven, plus or minus two: Some limits on our capacity for processing information.
Miller, G. A. (1956) · Psychological Review · doi:10.1037/h0043158 · Cited by 17,812
Cited by
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Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010) · Journal of Consumer Research · doi:10.1086/651235 · Cited by 1,070
Information Load and Consumer Decision Making
Malhotra, N. K. (1982) · Journal of Consumer Research · doi:10.1086/208882 · Cited by 778
A study of factors that contribute to online review helpfulness
Huang, A. H., Chen, K., Yen, D. C., & Tran, T. P. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.01.010 · Cited by 364
The Multipurpose Application WeChat: A Review on Recent Research
Montag, C., Becker, B., & Gan, C. (2018) · Frontiers in Psychology · doi:10.3389/fpsyg.2018.02247 · Cited by 274
Decision difficulty in the age of consumer empowerment
Broniarczyk, S. M., & Griffin, J. G. (2014) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.05.003 · Cited by 256
Cho, C.-H., Kang, J., & Cheon, H. J. (2006) · CyberPsychology & Behavior · doi:10.1089/cpb.2006.9.261 · Cited by 181
A Framework for Evaluating Consumer Information Regulation
Mazis, M. B., Staelin, R., Beales, H., & Salop, S. (1981) · Journal of Marketing · doi:10.1177/002224298104500102 · Cited by 87
The influence of need for closure on consumer’s choice behaviour
Vermeir, I., Van Kenhove, P., & Hendrickx, H. (2002) · Journal of Economic Psychology · doi:10.1016/s0167-4870(02)00135-6 · Cited by 86
Online shopping cart abandonment: a consumer mindset perspective
Rubin, D., Martins, C., Ilyuk, V., & Hildebrand, D. (2020) · Journal of Consumer Marketing · doi:10.1108/jcm-01-2018-2510 · Cited by 61
Social Media and Information Overload: Survey Results
Bontcheva, K., Gorrell, G., & Wessels, B. (2013) · arXiv · doi:10.48550/arxiv.1306.0813 · Cited by 53
Graf, B., & Antoni, C. H. (2023) · European Journal of Work and Organizational Psychology · doi:10.1080/1359432x.2022.2118051 · Cited by 52
The dual role of informational social influence: Implications for marketing management
Rosen, D. L., & Olshavsky, R. W. (1987) · Journal of Business Research · doi:10.1016/0148-2963(84)90044-4 · Cited by 42
Jiang, D., Zhang, G., & Wang, L. (2021) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer16060111 · Cited by 40
The slippery slope: The impact of feature alignability on search and satisfaction
Griffin, J. G., & Broniarczyk, S. M. (2010) · Journal of Marketing Research · doi:10.1509/jmkr.47.2.323 · Cited by 37
Examining online shopping cart abandonment through the lens of consumer confusion
Changani, S., Sahu, S., & Kumar, R. (2026) · Journal of Consumer Marketing · doi:10.1108/jcm-11-2024-7352 · Cited by 3
Metadata
- Authors
- Jacoby, J., Speller, D. E., & Kohn, C. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1974-02
- Volume
- 11
- Issue
- 1
- Pages
- 63-69
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2068290483
- Cited by
- 709
- References
- 1
- FWCI
- 44.57
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
