The DOI matches its Crossref record.
The Value of Unit Price Information
Abstract
When unit prices were posted on separate shelf tags in a supermarket, consumer expenditures decreased by 1%. When unit prices were displayed also on an organized list, consumer savings were 3%. In addition, the list format caused a 5% increase in the market shares of store brands. The benefits to both consumers and retailers justify the cost of providing unit price information on a widespread basis.
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Citations
Cited by
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
Häubl, G., & Trifts, V. (2000) · Marketing Science · doi:10.1287/mksc.19.1.4.15178 · Cited by 1,731
Cognitive Fit: A Theory‐Based Analysis of the Graphs Versus Tables Literature*
Vessey, I. (1991) · Decision Sciences · doi:10.1111/j.1540-5915.1991.tb00344.x · Cited by 1,263
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010) · Journal of Consumer Research · doi:10.1086/651235 · Cited by 1,070
Cognitive Fit: An Empirical Study of Information Acquisition
Vessey, I., & Galletta, D. (1991) · Information Systems Research · doi:10.1287/isre.2.1.63 · Cited by 705
Unit prices on retail shelf labels: an assessment of information prominence
Miyazaki, A. D., Sprott, D. E., & Manning, K. C. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(99)00022-6 · Cited by 83
Metadata
- Authors
- Russo, J. E.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1977-05
- Volume
- 14
- Issue
- 2
- Pages
- 193-201
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2018909423
- Cited by
- 334
- References
- 0
- FWCI
- 15.04
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: The Value of Unit Price Information. https://app.cochat.ai/papers/10.1177/002224377701400207
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- Russo, J. E. (1977). The Value of Unit Price Information. Journal of Marketing Research. https://doi.org/10.1177/002224377701400207
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
