The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.
Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review
Abstract
Multiattribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors. Through such understanding the firm trys to evaluate and/or design its offerings for greater customer satisfaction and profitability. Recent applications of such research to new product evaluation and to concept generation are reviewed and critiqued, relevant methodologies are contrasted, and the import of this research thrust for management is assessed.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
(1975) · PhilPapers (PhilPapers Foundation) · Cited by 36,737
Conditional logit analysis of qualitative choice behavior
McFadden, D. L. (1972) · eScholarship (California Digital Library) · Cited by 14,203
(2025) · doi:10.53555/acr.v2i2 · Cited by 13,264
(1993) · Journal of the American Dietetic Association · doi:10.1016/0002-8223(93)92196-5 · Cited by 11,976
Cragg, J. G., & Zarembka, P. (1975) · The Canadian Journal of Economics · doi:10.2307/134075 · Cited by 8,342
Conjoint Analysis in Consumer Research: Issues and Outlook
Green, P. E., & Srinivasan, V. (1978) · Journal of Consumer Research · doi:10.1086/208721 · Cited by 3,179
Self-citationBither, S. W., Howard, J. A., & Sheth, J. N. (1971) · Journal of Marketing · doi:10.2307/1250571 · Cited by 2,795
Linear models in decision making.
Dawes, R. M., & Corrigan, B. (1974) · Psychological Bulletin · doi:10.1037/h0037613 · Cited by 1,875
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Benefit Segmentation: A Decision-oriented Research Tool
Haley, R. I. (1968) · Journal of Marketing · doi:10.1177/002224296803200306 · Cited by 893
Cited by
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
Sujan, M. (1985) · Journal of Consumer Research · doi:10.1086/209033 · Cited by 1,106
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
Park, C. S., & Srinivasan, V. (1994) · Journal of Marketing Research · doi:10.1177/002224379403100210 · Cited by 446
Self-citationFactors affecting participation of solvers in crowdsourcing: an empirical study from China
Shao, B., Shi, L., Xu, B., & Liu, L. (2012) · Electronic Markets · doi:10.1007/s12525-012-0093-3 · Cited by 97
Metadata
- Authors
- Shocker, A. D., & Srinivasan, V.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1979-05
- Volume
- 16
- Issue
- 2
- Pages
- 159-180
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2020120716
- Cited by
- 406
- References
- 38
- FWCI
- 21.18
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review. https://app.cochat.ai/papers/10.1177/002224377901600202
- The paper
- Shocker, A. D., & Srinivasan, V. (1979). Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review. Journal of Marketing Research. https://doi.org/10.1177/002224377901600202
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
