The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Conjoint Analysis in Consumer Research: Issues and Outlook
Abstract
Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
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Citations
Cites
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Functional measurement and psychophysical judgment.
Anderson, N. H. (1970) · Psychological Review · doi:10.1037/h0029064 · Cited by 576
Cited by
Handbook on Constructing Composite Indicators: Methodology and User Guide
OECD, Union, E., & Joint Research Centre - European Commission (2008) · doi:10.1787/9789264043466-en · Cited by 3,960
Bridges, J. F. P., Hauber, A. B., Marshall, D., Lloyd, A., Prosser, L. A., Regier, D. A., Johnson, F. R., & Mauskopf, J. (2011) · Value in Health · doi:10.1016/j.jval.2010.11.013 · Cited by 2,029
Marketing Analytics for Data-Rich Environments
Wedel, M., & Kannan, P. K. (2016) · Journal of Marketing · doi:10.1509/jm.15.0413 · Cited by 1,261
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994) · Journal of Marketing · doi:10.1177/002224299405800109 · Cited by 3,322
Green marketing and Ajzen’s theory of planned behaviour: A cross-market examination
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999) · Journal of Consumer Marketing · doi:10.1108/07363769910289550 · Cited by 1,071
Metadata
- Authors
- Green, P. E., & Srinivasan, V.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1978-09-01
- Volume
- 5
- Issue
- 2
- Pages
- 103-123
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2083329137
- Cited by
- 3,179
- References
- 2
- FWCI
- 94.06
- Type
- journal article
- Language
- en
- Open access
- closed
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- Green, P. E., & Srinivasan, V. (1978). Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research. https://doi.org/10.1086/208721
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
