Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort
Abstract
A simple structural model relating attitudes toward business to product satisfaction, experience in shopping, and search effort is proposed and tested by use of confirmatory factor analysis (COFAMM) and the LISREL model. The fact that the basic hypotheses of the model are supported suggests a positive relation between business attitude and product satisfaction and a negative one between business attitude and information search. The LISREL model is seen as a useful tool in future work in structural modeling.
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Certain products commonly known as personal care products are classified as cosmetics by legislation, including toothpaste, nail polish, shampoo, and skin moisturizer.
“So, certain products that are commonly known as “personal care products” are classified as cosmetics by legislation. These contain items like toothpaste, nail polish, shampoo, and skin moisturizer, among others [3, 4].”
From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [3]
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References 23 · Cited by 96
- Authors
- Anderson, R. D., Engledow, J. L., & Becker, H.
- Affiliations
- Indiana University (US)
- University of Portland (US)
- ORCID
- Becker, Helmut
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1979-08
- Volume
- 16
- Issue
- 3
- Pages
- 394-400
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2318314868
- Cited by
- 96
- References
- 23
- Citations by year
- 2025: 1 · 2021: 4 · 2020: 1 · 2019: 4 · 2018: 1 · 2017: 5 · 2016: 4 · 2015: 5 · 2014: 1 · 2013: 6 · 2012: 7
- FWCI
- 8.21
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Keywords
- product satisfaction, customer experience, consumer behavior, structural equation modeling, LISREL
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