The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
The Optimal Number of Response Alternatives for a Scale: A Review
Abstract
A conceptual framework employing the distinction between stimulus-centered and subject-centered scales is presented as a basis for reviewing 80 years of literature on the optimal number of response alternatives for a scale. Concepts and research from information theory and the absolute judgment paradigm of psychophysics are used. The author reviews the major factors influencing the quality of scaled information, points out areas in particular need of additional research, and makes some recommendations for the applied researcher.
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Citations
Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
The magical number seven, plus or minus two: Some limits on our capacity for processing information.
Miller, G. A. (1956) · Psychological Review · doi:10.1037/h0043158 · Cited by 17,812
Estimation of the reliability of ratings.
Ebel, R. L. (1951) · Psychometrika · doi:10.1007/bf02288803 · Cited by 976
On the loss of reliability in ratings due to coarseness of the scale
Symonds, P. M. (1924) · Journal of Experimental Psychology · doi:10.1037/h0074469 · Cited by 194
EFFECTS OF CATEGORIZING CONTINUOUS NORMAL VARIABLES ON PRODUCT-MOMENT CORRELATION
NISHISATO, S., & TORII, Y. (1971) · Japanese Psychological Research · doi:10.4992/psycholres1954.13.45 · Cited by 27
Cited by
A Meta-Analysis of Cronbach's Coefficient Alpha
Peterson, R. A. (1994) · Journal of Consumer Research · doi:10.1086/209405 · Cited by 3,028
Mittal, V., & Kamakura, W. A. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.1.131.18832 · Cited by 2,256
Preston, C. C., & Colman, A. M. (2000) · Acta Psychologica · doi:10.1016/s0001-6918(99)00050-5 · Cited by 2,106
Zeithaml, V. A. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300281007 · Cited by 1,919
Wang, B., Rau, P.-L. P., & Yuan, T. (2023) · Behaviour & Information Technology · doi:10.1080/0144929x.2022.2072768 · Cited by 1,036
Metadata
- Authors
- Cox, E. P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1980-11
- Volume
- 17
- Issue
- 4
- Pages
- 407-422
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2313569764
- Cited by
- 811
- References
- 5
- FWCI
- 1.74
- Type
- journal article
- Language
- en
- Open access
- closed
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