The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
A Quantitative Review of Research Design Effects on Response Rates to Questionnaires
Abstract
A comprehensive literature review of techniques used to increase response rates to questionnaires was conducted. Conclusions were based on arithmetic combination of 497 response rates found in 93 journal articles. Response rates were found to be increased by personal and telephone (versus mail) surveys, either prepaid or promised incentives, nonmonetary premiums and rewards, and increasing amounts of monetary reward. Other facilitators that increased responding were preliminary notification, foot-in-the-door techniques, personalization, and followup letters. Several facilitators were found to be ineffective. An estimated magnitude of effect was calculated for each design variation.
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Citations
Cites
Compliance without pressure: The foot-in-the-door technique.
Freedman, J. L., & Fraser, S. C. (1966) · Journal of Personality and Social Psychology · doi:10.1037/h0023552 · Cited by 1,637
Cited by
Response rates to mail surveys published in medical journals
Asch, D. A., Jedrziewski, M. K., & Christakis, N. A. (1997) · Journal of Clinical Epidemiology · doi:10.1016/s0895-4356(97)00126-1 · Cited by 2,110
Robustness of the Theory of Planned Behavior in Predicting Entrepreneurial Intentions and Actions
Kautonen, T., van Gelderen, M., & Fink, M. (2015) · Entrepreneurship Theory and Practice · doi:10.1111/etap.12056 · Cited by 1,427
An assessment of survey research in POM: from constructs to theory
Malhotra, M. K., & Grover, V. (1998) · Journal of Operations Management · doi:10.1016/s0272-6963(98)00021-7 · Cited by 1,313
Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study
Deutskens, E., de Ruyter, K., Wetzels, M., & Oosterveld, P. (2004) · Marketing Letters · doi:10.1023/b:mark.0000021968.86465.00 · Cited by 835
Maresch, D., Harms, R., Kailer, N., & Wimmer-Wurm, B. (2016) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2015.11.006 · Cited by 622
Metadata
- Authors
- Yu, J., & Cooper, H.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1983-02
- Volume
- 20
- Issue
- 1
- Pages
- 36-44
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W4243183343
- Cited by
- 223
- References
- 1
- FWCI
- 5.00
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
