The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data
Abstract
The authors integrate concepts in conjoint analysis and discrete choice theory in econometrics to develop a new approach to the design and analysis of controlled consumer choice or resource allocation experiments. The article is concerned with estimating the parameters of conjoint-type functions from discrete choice or allocation data. Emphasis is placed on the multinomial logit model and aggregate choice or allocation data to illustrate the concepts in a series of empirical examples ranging from simple to complex. The authors present limited external validity evidence to support the approach and make comparisons with traditional conjoint approaches.
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Citations
Cites
Attitude-behavior relations: A theoretical analysis and review of empirical research
Ajzen, I., & Fishbein, M. (1977) · Psychological Bulletin · doi:10.1037/0033-2909.84.5.888 · Cited by 7,611
Elimination by aspects: A theory of choice
Tversky, A. (1972) · Psychological Review · doi:10.1037/h0032955 · Cited by 3,365
Cited by
Conducting Discrete Choice Experiments to Inform Healthcare Decision Making: A User??s Guide
Lancsar, E., & Louviere, J. (2008) · PharmacoEconomics · doi:10.2165/00019053-200826080-00004 · Cited by 1,707
Self-citationMarketing Analytics for Data-Rich Environments
Wedel, M., & Kannan, P. K. (2016) · Journal of Marketing · doi:10.1509/jm.15.0413 · Cited by 1,261
Using Choice Experiments to Value the Environment
Hanley, N., Wright, R. E., & Adamowicz, V. (1998) · Environmental and Resource Economics · doi:10.1023/a:1008287310583 · Cited by 1,051
Designing Conjoint Choice Experiments Using Managers' Prior Beliefs
SÁndor, Z., & Wedel, M. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.4.430.18904 · Cited by 478
Miller, K. M., Hofstetter, R., Krohmer, H., & Zhang, Z. J. (2011) · Journal of Marketing Research · doi:10.1509/jmkr.48.1.172 · Cited by 441
Metadata
- Authors
- Louviere, J. J., & Woodworth, G.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1983-11
- Volume
- 20
- Issue
- 4
- Pages
- 350-367
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W1981075779
- Cited by
- 1,394
- References
- 2
- FWCI
- 13.64
- Type
- journal article
- Language
- en
- Open access
- closed
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- Louviere, J. J., & Woodworth, G. (1983). Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data. Journal of Marketing Research. https://doi.org/10.1177/002224378302000403
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
