The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Measuring Consumer Involvement Profiles
Abstract
There is more than one kind of consumer involvement. Depending on the antecedents of involvement (e.g., the product's pleasure value, the product's sign or symbolic value, risk importance, and probability of purchase error), consequences on consumer behavior differ. The authors therefore recommend measuring an involvement profile, rather than a single involvement level. These conclusions are based on an empirical analysis of 14 product categories.
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Citations
Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Hirschman, E. C., & Holbrook, M. B. (1982) · Journal of Marketing · doi:10.1177/002224298204600314 · Cited by 5,616
Cited by
Pavlou, P. A., Liang, H., & Xue, Y. (2007) · MIS Quarterly · doi:10.2307/25148783 · Cited by 2,646
Consumer perceived risk: conceptualisations and models
Mitchell, V. (1999) · European Journal of Marketing · doi:10.1108/03090569910249229 · Cited by 1,582
A benefit congruency framework of sales promotion effectiveness
Chandon, P., Wansink, B., & Laurent, G. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.4.65.18071 · Cited by 1,518
Self-citationGanesh, J., Arnold, M. J., & Reynolds, K. E. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.3.65.18028 · Cited by 1,305
A Catastrophe Model for Developing Service Satisfaction Strategies
Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992) · Journal of Marketing · doi:10.2307/1252298 · Cited by 812
Metadata
- Authors
- Laurent, G., & Kapferer, J.-N.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1985-02
- Volume
- 22
- Issue
- 1
- Pages
- 41-53
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2595519040
- Cited by
- 2,240
- References
- 2
- FWCI
- 29.54
- Type
- journal article
- Language
- en
- Open access
- closed
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