The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Effects of Context and Part-Category Cues on Recall of Competing Brands
Abstract
In three experiments, the effects of presenting a subset of competing brands on the recall of the remaining brands was studied. The first two experiments showed that using a subset of the brands as cues may either enhance or inhibit recall of the remaining brands, depending on the knowledge level of the consumer. The third experiment showed that presentation of even two brands can inhibit recall of entire categories of competing brands. An explanation of the results and a discussion of their implications are presented.
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Cites
Encoding specificity and retrieval processes in episodic memory.
Tulving, E., & Thomson, D. M. (1973) · Psychological Review · doi:10.1037/h0020071 · Cited by 4,540
Raaijmakers, J. G., & Shiffrin, R. M. (1981) · Psychological Review · doi:10.1037/0033-295x.88.2.93 · Cited by 1,696
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Romaniuk, J., & Sharp, B. (2004) · Marketing Theory · doi:10.1177/1470593104047643 · Cited by 213
Competitive and Procedural Determinants of Delight and Disappointment in Consumer Complaint Outcomes
Estelami, H. (2000) · Journal of Service Research · doi:10.1177/109467050023006 · Cited by 195
SALIENCE OF NEGATIVE BRAND RELATIONSHIP AND ITS IMPACT ON CONSUMER BEHAVIOUR
S, U. (2019) · JOURNAL OF MANAGEMENT · doi:10.34218/jom.6.1.2019.018 · Cited by 1
Metadata
- Authors
- Alba, J. W., & Chattopadhyay, A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1985-08
- Volume
- 22
- Issue
- 3
- Pages
- 340-349
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2315742253
- Cited by
- 248
- References
- 2
- FWCI
- 7.77
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
