The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Salience Effects in Brand Recall
Abstract
The effects of brand salience on brand recall were investigated in five experiments, each involving a different product category. The authors demonstrate that increasing the salience of a single brand can significantly impair unaided recall of competing brands. The effect was observable even in the early stages of the recall process.
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Citations
Cites
Raaijmakers, J. G., & Shiffrin, R. M. (1981) · Psychological Review · doi:10.1037/0033-295x.88.2.93 · Cited by 1,696
Cited by
Tried and tested: The impact of online hotel reviews on consumer consideration
Vermeulen, I. E., & Seegers, D. (2009) · Tourism Management · doi:10.1016/j.tourman.2008.04.008 · Cited by 1,311
Conceptualizing and measuring brand salience
Romaniuk, J., & Sharp, B. (2004) · Marketing Theory · doi:10.1177/1470593104047643 · Cited by 213
Selling the Extraordinary in Experiential Retail Stores
Jahn, S., Nierobisch, T., Toporowski, W., & Dannewald, T. (2018) · Journal of the Association for Consumer Research · doi:10.1086/698330 · Cited by 41
Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector
Ngo, L. V., Gregory, G., Miller, R., & Lu, L. (2022) · Australasian Marketing Journal · doi:10.1177/1839334921999477 · Cited by 7
Metadata
- Authors
- Alba, J. W., & Chattopadhyay, A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1986-11
- Volume
- 23
- Issue
- 4
- Pages
- 363-369
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2318345172
- Cited by
- 273
- References
- 1
- FWCI
- 10.90
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
