Selling the Extraordinary in Experiential Retail Stores

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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Understanding customer experience throughout the customer journey

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Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

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Dimensions of Consumer Expertise

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Customer engagement behavior: Theoretical foundations and research directions

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An Examination of Selected Marketing Mix Elements and Brand Equity

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Hedonic and utilitarian motivations for online retail shopping behavior

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Customer experience creation: Determinants, dynamics and management strategies

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Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

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Atmospherics as a Marketing Tool

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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

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The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

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Signaling Status with Luxury Goods: The Role of Brand Prominence

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The measurement of word-of-mouth communication and an investigation of service quality and customer commitment as potential antecedents

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Customer Experience Management in Retailing: An Organizing Framework

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Signaling Status with Luxury Goods: The Role of Brand Prominence

Han, Y., Nunes, J. C., & Drèze, X. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.4.15 · Cited by 977 · see citing works

Customer Experience Management in Retailing: Understanding the Buying Process

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When Should a Retailer Create an Exciting Store Environment?

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To have and to Hold: The Influence of Haptic Information on Product Judgments

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Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

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The Influence of Assortment Structure on Perceived Variety and Consumption Quantities

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Themed flagship brand stores in the new millennium

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Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models

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Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

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The Showrooming Phenomenon: It's More than Just about Price

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Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

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A Two-State Model of Purchase Incidence and Brand Choice

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The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Dolbec, P.-Y., & Chebat, J. (2013) · Journal of Retailing · doi:10.1016/j.jretai.2013.06.003 · Cited by 265 · see citing works

Can Offline Stores Drive Online Sales?

Wang, K., & Avi Goldfarb, B. (2016) · Journal of Marketing Research · doi:10.1509/jmr.14.0518 · Cited by 262 · see citing works

Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

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Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail

Klein, J. F., Falk, T., Esch, F., & Gloukhovtsev, A. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.04.172 · Cited by 220 · see citing works

Salience Effects in Brand Recall

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Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Hollenbeck, C. R., Peters, C. O., & Zinkhan, G. M. (2008) · Journal of Retailing · doi:10.1016/j.jretai.2008.05.003 · Cited by 204 · see citing works

Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment

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Research Note—Competitive Brand Salience

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Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape

Brüggen, E. C., Foubert, B., & Gremler, D. D. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.5.71 · Cited by 129 · see citing works

The current state and future of brand experience

Schmitt, B. H., Brakus, J. J., & Zarantonello, L. (2014) · Journal of Brand Management · doi:10.1057/bm.2014.34 · Cited by 110 · see citing works

Research Currents: Brand Salience versus Brand Image: Two Theories of Advertising Effectiveness

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The moderating role of shopping trip type in store satisfaction formation

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Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?

Nierobisch, T., Toporowski, W., Dannewald, T., & Jähn, S. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.09.014 · Cited by 47 · see citing works

The Impact of Digital Transformation on the Retailing Value Chain

Reinartz, W., Wiegand, N., & Imschloß, M. (2018) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2018.12.002 · Cited by 650 · see citing works

The customer experience – loyalty link: moderating role of motivation orientation

Stein, A., & Ramaseshan, B. (2019) · Journal of service management · doi:10.1108/josm-04-2019-0113 · Cited by 92 · see citing works

The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction

Szocs, C., Kim, Y., Lim, M., Mera, C. A., & Biswas, D. (2023) · Journal of Retailing · doi:10.1016/j.jretai.2023.11.005 · Cited by 59 · see citing works

Introduction to Special Issue: Consumer Response to the Evolving Retailing Landscape

Kahn, B. E., Inman, J. J., & Verhoef, P. C. (2018) · Journal of the Association for Consumer Research · doi:10.1086/699389 · Cited by 52 · see citing works

Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit

Henkel, L., & Toporowski, W. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102278 · Cited by 39 · see citing works

Websites as Information Hubs: How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store

Kleinlercher, K., Emrich, O., Herhausen, D., Verhoef, P. C., & Rudolph, T. J. (2018) · Journal of the Association for Consumer Research · doi:10.1086/698415 · Cited by 38 · see citing works

Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz

Robertson, T. S., Gatignon, H., & Cesareo, L. (2018) · Journal of the Association for Consumer Research · doi:10.1086/698434 · Cited by 36 · see citing works

Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores

Henkel, L., & Toporowski, W. (2022) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-022-00861-y · Cited by 33 · see citing works

Short and sweet: Effects of pop-up stores’ ephemerality on store sales

Henkel, L., Jähn, S., & Toporowski, W. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102850 · Cited by 31 · see citing works

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

Crombrugge, M. V., Breugelmans, E., Breiner, F., & Scheiner, C. W. (2023) · Journal of Marketing · doi:10.1177/00222429231193371 · Cited by 27 · see citing works

How do consumers process digital display ads in-store? The effect of location, content, and goal relevance

van de Sanden, S., Willems, K., & Brengman, M. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102177 · Cited by 26 · see citing works

Ease or excitement? Exploring how concept stores contribute to a retail portfolio

Egan-Wyer, C. J., Burt, S., Hultman, J., Johansson, U., Beckman, A., & Michélsen, C. (2021) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-10-2020-0407 · Cited by 22 · see citing works

Identifying and examining the role of pop-up store design: A mixed-methods study

Ye, Y., Yang, Y., & Huang, Q. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103503 · Cited by 23 · see citing works

Physical retailing vs. physical distancing – an empirical study of Swedish retail adaptations in the wake of Covid-19

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Reviving the experiential store: the effect of scarcity and perceived novelty in driving word-of-mouth

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Clustering Attitudes and Behaviors of High/ Low Involvement Grocery Shopper

Conlin, R., & Labban, A. (2019) · Journal of Food Products Marketing · doi:10.1080/10454446.2019.1629558 · Cited by 15 · see citing works

Self-manufacturing via 3D Printing: Implications for Retailing Thought and Practice

Rindfleisch, A., Malter, A. J., & Fisher, G. J. (2019) · Emerald Group Publishing Limited eBooks · doi:10.1108/s1548-643520190000016011 · Cited by 11 · see citing works

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

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The Post-COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies

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Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

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The AI Style Experience: design and formative evaluation of a novel phygital technology for the retail environment

Ferrell, D. H. I. H., Grando, G., & Zancanaro, M. (2021) · Biannual Conference of the Italian SIGCHI Chapter (CHItaly) · doi:10.1145/3464385.3464695 · Cited by 6 · see citing works

Is it worth investing in an online fashion pop-up store?

Roozen, I. T. M., Raedts, M., & Schwolle, M. (2023) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2023.2189602 · Cited by 6 · see citing works

An experimental research on emotional stimuli of consumers: The case of H&M flagship store on the millennial customer experience in Barcelona

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How to design tangible learning experiences: A literature review about science exhibit design

Bobbe, T., & Fischer, R. (2022) · Proceedings of DRS · doi:10.21606/drs.2022.195 · Cited by 4 · see citing works

Explorando a influência de lojas flagship na experiência e na interação com consumidores na decisão de compra

Lourenço, C. E., Madeira, J. C., & dos Santos, V. M. (2025) · ReMark - Revista Brasileira de Marketing · doi:10.5585/2025.28838 · Cited by 2 · see citing works

Crafting food shopping experiences: the case of food halls in luxury departments stores

Koronaki, E., & Theodoridis, P. K. (2020) · Elsevier eBooks · doi:10.1016/b978-0-12-817792-1.00005-8 · Cited by 2 · see citing works

Exploring the influence of flagship store experience and consumer interactions on purchase behaviour

Lourenco, C. E., Madeira, J. C., & Santos, V. M. (2025) · ReMark - Revista Brasileira de Marketing · doi:10.5585/2025.27409 · Cited by 1 · see citing works

Introducing safescapes: an analytical framework for understanding safety in retail

Wulff, G. (2026) · The International Review of Retail Distribution and Consumer Research · doi:10.1080/09593969.2026.2653014 · Cited by 1 · see citing works

An Assessment of the Relationship of Flash Retailing to Customer Engagement: Its Impact as a Marketing Strategy

Tan, E., Herrera, C. G. L., & Villareal, R. E. R. D. F. (2025) · American Journal of Economics and Business Innovation · doi:10.54536/ajebi.v4i2.5462 · Cited by 1 · see citing works

The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail

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Erlebnisorientierte Markeninszenierung in Flagship Stores

Jähn, S., Toporowski, W., Dannewald, T., & Nierobisch, T. (2018) · Springer eBooks · doi:10.1007/978-3-658-23285-6_8 · Cited by 1 · see citing works

The Bonduelle Group's Distribution Strategy

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The Impacts of E-Commerce on Book Retailing: A Case Study of Indigo Books & Music Inc.

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Saving Brick-and-Mortar Retail: Effects of Consumer-Engaged “Retail-tainment” on Consumers’ Store Perceptions and Store Loyalty

Lee, J. Y., & Park, K. H. (2020) · International Textile and Apparel Association Annual Conference (ITAA) · doi:10.31274/itaa.12189

Here today, gone tomorrow: Pop-up stores’ ephemerality and consumer behavior

Henkel, L. (2021) · doi:10.53846/goediss-8604

Mobile Applications from a Value in Use Perspective and their Impact on Retailing

Beeck, I. (2021) · doi:10.53846/goediss-8676

Rolle im System und die Funktion der Verbraucherbühne

Hellmann, K.-U. (2023) · Konsumsoziologie und Massenkultur · doi:10.1007/978-3-658-41560-0_2

Saving Brick-and-Mortar Fashion Retail : The Impact of ‘Consumer-Engaged’ Retail-tainment on Store Perceptions and Store Loyalty

Lee, J. Y., & Park, K. H. (2024) · International Journal of Costume and Fashion · doi:10.7233/ijcf.2024.24.1.019

Portable Pop-Up Booth Design Criteria for Small Business: An Adaptability Perspective

Wardhani, D. K. (2025) · Advances in Science, Technology & Innovation/Advances in science, technology & innovation · doi:10.1007/978-3-031-63061-3_12

Retail Foreign Direct Investment by Brand Manufacturers

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Predicted visual attention and cognitive demand in luxury beauty retail: an exploratory AI-based neuromarketing study

Šola, H. M., Kljusurić, J. G., & Šestanović, A. (2026) · Frontiers in Communication · doi:10.3389/fcomm.2026.1933317

Store experiences and their influence on store performance and brand strength: Case Samsung Experience Store

Vanhanen, I. (2014) · UTUPub (University of Turku)

Brand Experience and Its Role in Fashion Retailing

Singh, N. (2025) · Springer eBooks · doi:10.1007/978-3-031-82571-2_3

Influence of experiential branding on retail brand image (case of SPAR Int.)

Fedorova, Y. E., & Fedorova, I. V. (2012) · Research Repository Saint Petersburg State University (Saint Petersburg State University)

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Dolbec, P.-Y., & Chebat, J. (2013) · Journal of Retailing · doi:10.1016/j.jretai.2013.06.003 · Cited by 265 · see citing works

品牌體驗模型：探討產品類別、購物價值與通路類型之干擾效果

林姵婷 (2011) · doi:10.6838/yzu.2011.00151