The DOI matches its Crossref record.
The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review
Abstract
The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers’ evaluations of product quality. The meta-analysis suggests that, for consumer products, the relationships between price and perceived quality and between brand name and perceived quality are positive and statistically significant. However, the positive effect of store name on perceived quality is small and not statistically significant. Further, the type of experimental design and the strength of the price manipulation are shown to significantly influence the observed effect of price on perceived quality.
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Citations
Cited by
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991) · Journal of Marketing Research · doi:10.1177/002224379102800305 · Cited by 5,853
Self-citationThompson, C. J. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400403 · Cited by 1,142
Marketing actions can modulate neural representations of experienced pleasantness
Plassmann, H., O'Doherty, J., Shiv, B., & Rangel, A. (2008) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.0706929105 · Cited by 1,122
Wood, S. L. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.157.18847 · Cited by 434
Signaling the Trustworthiness of Small Online Retailers
Wang, S., Beatty, S. E., & Foxx, W. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.10071 · Cited by 287
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Zhang, B., Ritchie, B., Mair, J., & Driml, S. (2019) · Journal of Travel Research · doi:10.1177/0047287518775781 · Cited by 79
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Feick, L., Higie Coulte, R., & Price, L. L. (1995) · International Marketing Review · doi:10.1108/02651339510103038 · Cited by 30
Metadata
- Authors
- Rao, A. R., & Monroe, K. B.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1989-08
- Volume
- 26
- Issue
- 3
- Pages
- 351-357
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W4243866147
- Cited by
- 406
- References
- 0
- FWCI
- 1.56
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
