Consumers in the transition to a market economy: Hungary, 1989‐1992
Abstract
As Hungary makes the transition from a centrally‐planned to a market‐based economy, its consumer markets are changing rapidly, with a deluge of new brands and products, new stores, variation in prices and the demise of old, familiar brands and stores. Reports on Hungarian consumers′ perceptions of their marketplace and their responses to changes in these markets based on research conducted from autumn 1989 to autumn 1992. Includes personal interviews, observation, focus groups and a survey of 300 female heads of households.
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Adaptive strategy selection in decision making.
Payne, J. W., Bettman, J. R., & Johnson, E. J. (1988) · Journal of Experimental Psychology: Learning, Memory, and Cognition · doi:10.1037/0278-7393.14.3.534 · Cited by 1,955 · see citing works
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Anti-consumption in East Germany: consumer resistance to hyperconsumption
Albinsson, P. A., Wolf, M., & Kopf, D. A. (2010) · Journal of Consumer Behaviour · doi:10.1002/cb.333 · Cited by 102 · see citing works
- Authors
- Feick, L., Higie Coulte, R., & Price, L. L.
- Affiliations
- University of Pittsburgh (US)
- University of South Florida (US)
- ORCID
- Price, Linda L.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 1995-10-01
- Volume
- 12
- Issue
- 5
- Pages
- 18-34
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W1577264874
- Cited by
- 30
- References
- 1
- Citations by year
- 2020: 1 · 2017: 1 · 2015: 1 · 2013: 1 · 2012: 1
- FWCI
- 1.35
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Marketing Review (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Political Science and International Relations › Post-Communist Economic and Political Transition
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Keywords
- consumer behavior, transition to market economy, consumer perception, Hungarian consumers, retail change, brand change, price fluctuations, female heads of households, consumer attitudes
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