The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Representation of the Online Tourism Domain in Search Engines
Abstract
With the growing importance of the Internet for travel planning, understanding the online domain of tourism is vital in order to identify the challenges and potential solutions for effectively marketing travel destinations. This study focuses attention on understanding the representation of the tourism domain on the Internet. Analyses of search results from a major search engine were conducted in order to assess: 1) the visibility of destination-related information; 2) the visibility of various industry sectors within destinations; and 3) the power structure of websites that represent a specific destination. The results show that although there is a huge amount of information indexed, travelers can only access a tiny fraction of the domain. Also, there are a relatively small number of websites dominating the search results. This study provides a number of important insights into the challenges facing the tourism industry with respect to representing a destination online.
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Citations
Cites
Travel Blogs and the Implications for Destination Marketing
Pan, B., MacLaurin, T., & Crotts, J. C. (2007) · Journal of Travel Research · doi:10.1177/0047287507302378 · Cited by 798
Information Technology and Tourism — A Challenging Relationship
Werthner, H., & Klein, S. (1999) · doi:10.1007/978-3-7091-6363-4 · Cited by 774
In Google We Trust: Users’ Decisions on Rank, Position, and Relevance
Pan, B., Hembrooke, H., Joachims, T., Lorigo, L., Gay, G., & Granka, L. (2007) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2007.00351.x · Cited by 715 · cited 2×
“Thus, the tourism domain is largely based upon (i.e., represented by) the ranking and position of search results and is relatively small as compared to the total number of pages indexed by the respective search engines (Pan et al. 2007; Xiang and Fesenmaier 2005).”
ResultWerthner, H., & Ricci, F. (2004) · Communications of the ACM · doi:10.1145/1035134.1035141 · Cited by 458
Profiling people searching for and purchasing travel products on the World Wide Web
Weber, K., & Roehl, W. S. (1999) · Journal of Travel Research · doi:10.1177/004728759903700311 · Cited by 322
Cited by
A review of innovation research in tourism
Hjalager, A.-M. (2010) · Tourism Management · doi:10.1016/j.tourman.2009.08.012 · Cited by 1,588
Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017) · Tourism Management · doi:10.1016/j.tourman.2016.10.001 · Cited by 1,051
Self-citationThe use of social media in travel information search
Chung, N., & Koo, C. (2015) · Telematics and Informatics · doi:10.1016/j.tele.2014.08.005 · Cited by 474
Intelligent systems in tourism
Gretzel, U. (2011) · Annals of Tourism Research · doi:10.1016/j.annals.2011.04.014 · Cited by 468
Forecasting tourism demand with composite search index
Li, X., Pan, B., Law, R., & Huang, X. (2017) · Tourism Management · doi:10.1016/j.tourman.2016.07.005 · Cited by 367
Metadata
- Authors
- Xiang, Z., Wöber, K., & Fesenmaier, D. R.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 2008-07-07
- Volume
- 47
- Issue
- 2
- Pages
- 137-150
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2137997906
- Cited by
- 291
- References
- 5
- FWCI
- 49.95
- Type
- journal article
- Language
- en
- Open access
- closed
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