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A New Approach to Image Analysis Through Multidimensional Scaling
Abstract
Traditionally, images of tourist regions have been described by way of (a) content analysis of respondents' answers to open-ended questions about their per ceptions of various tourist areas and (b) through comparison of averages and per centages of responses to statements measured along some sort of Likert-type scale andlor semantic differential. This article describes a new approach to portraying images of tourist regions through use of J. B. Kruskal's multidimensional scaling program called M-D-SCAL 5-a technique hitherto unreported in the tourism and travel literature.
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Citations
Cited by
The Measurement of Destination Image: An Empirical Assessment
Echtner, C. M., & Ritchie, J. R. B. (1993) · Journal of Travel Research · doi:10.1177/004728759303100402 · Cited by 1,847
The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001
Richards, G., & Wilson, J. (2004) · Urban Studies · doi:10.1080/0042098042000256323 · Cited by 594
Tourism destination image modification process
Chon, K.-S. (1991) · Tourism Management · doi:10.1016/0261-5177(91)90030-w · Cited by 448
Measurement of Korean tourists’ perceived images of overseas destinations
Chen, J. S., & Hsu, C. H. C. (2000) · Journal of Travel Research · doi:10.1177/004728750003800410 · Cited by 249
Why Do First-Time and Repeat Visitors Patronize a Destination?
Morais, D. B., & Lin, C.-H. (2010) · Journal of Travel & Tourism Marketing · doi:10.1080/10548401003590443 · Cited by 151
Metadata
- Authors
- Goodrich, J. N.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 1978-01
- Volume
- 16
- Issue
- 3
- Pages
- 3-7
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2169528702
- Cited by
- 209
- References
- 0
- FWCI
- 2.23
- Type
- journal article
- Language
- en
- Open access
- closed
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