The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Market Segmentation of an International Cultural-Historical Event in Italy
Abstract
This study explores the existing markets of a unique annual event, the Spoleto Festival in Italy, that blends inter nationally well-known cultural exhibitions with historical settings. Behavioral, motivational, and demographic char acteristics of festival visitors were examined by using a posteriori market segmentation. Factor analysis was performed to determine the leading motivations for attending the international cultural-historical event, whereas cluster analysis was employed to identify groups of respondents based on motivational behaviors. Based on the findings, two distinct groups were formed: Enthusiasts and Moderates. The results of the study show statistically significant differences between the two groups in terms of age, income, and marital status. Marketing and management implications for effectively targeting the two market segments are discussed.
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Citations
Cites
Product bundles and market segments based on travel motivations: A canonical correlation approach
Chul Oh, H., Uysal, M., & Weaver, P. A. (1995) · International Journal of Hospitality Management · doi:10.1016/0278-4319(95)00010-a · Cited by 285
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Cited by
Segmentation by motivation in rural tourism: A Korean case study
Park, D.-B., & Yoon, Y.-S. (2009) · Tourism Management · doi:10.1016/j.tourman.2008.03.011 · Cited by 710
Segmentation of festival motivation by nationality and satisfaction
Lee, C.-K., Lee, Y.-K., & Wicks, B. E. (2004) · Tourism Management · doi:10.1016/s0261-5177(03)00060-8 · Cited by 653
The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001
Richards, G., & Wilson, J. (2004) · Urban Studies · doi:10.1080/0042098042000256323 · Cited by 594
Expectation, Motivation, and Attitude: A Tourist Behavioral Model
Hsu, C. H. C., Cai, L. A., & Li, M. (2010) · Journal of Travel Research · doi:10.1177/0047287509349266 · Cited by 419
Grappi, S., & Montanari, F. (2011) · Tourism Management · doi:10.1016/j.tourman.2010.10.001 · Cited by 358
Metadata
- Authors
- Formica, S., & Uysal, M.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 1998-04
- Volume
- 36
- Issue
- 4
- Pages
- 16-24
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2165987682
- Cited by
- 370
- References
- 1
- FWCI
- 18.67
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
