The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
What Does Brand Mean? Historical-Analysis Method and Construct Definition
Overview
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Citations
Cites
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Umbrella Advocates Versus Validity Police: A Life-Cycle Model
Hirsch, P. M., & Levin, D. Z. (1999) · Organization Science · doi:10.1287/orsc.10.2.199 · Cited by 609
Cited by
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.002 · Cited by 3,276
Reaping relational rewards from corporate social responsibility: The role of competitive positioning
Du, S., Bhattacharya, C. B., & Sen, S. (2007) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2007.01.001 · Cited by 1,295
Lam, S. K., Ahearne, M., Hu, Y., & Schillewaert, N. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.6.128 · Cited by 533
Metadata
- Authors
- Stern, B. B.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2006-04-01
- Volume
- 34
- Issue
- 2
- Pages
- 216-223
- ISSN
- 0092-0703 (ISSN-L)
- OpenAlex
- W2034446491
- Cited by
- 227
- References
- 2
- FWCI
- 24.64
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
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- This page
- CoChat. (2026). Citation check: What Does Brand Mean? Historical-Analysis Method and Construct Definition. https://app.cochat.ai/papers/10.1177/0092070305284991
- The paper
- Stern, B. B. (2006). What Does Brand Mean? Historical-Analysis Method and Construct Definition. Journal of the Academy of Marketing Science. https://doi.org/10.1177/0092070305284991
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
