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Cited by 476

The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.

The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships

Menon, A., Bharadwaj, S. G., Howell, R.·1996·Journal of the Academy of Marketing Science

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Crossref · 10.1177/0092070396244002

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Metadata

Authors
Menon, A., Bharadwaj, S. G., & Howell, R.
Venue
Journal of the Academy of Marketing Science
Published
1996-09-01
Volume
24
Issue
4
Pages
299-313
ISSN
0092-0703 (ISSN-L)
OpenAlex
W2147577207
Cited by
476
References
15
FWCI
13.10
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships. https://app.cochat.ai/papers/10.1177/0092070396244002
The paper
Menon, A., Bharadwaj, S. G., & Howell, R. (1996). The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships. Journal of the Academy of Marketing Science. https://doi.org/10.1177/0092070396244002

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.