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Cited by 298

The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.

Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials

LANG, ANNIE·1990·Communication Research
DOI 10.1177/009365090017003001
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Abstract

Structural features of television elicit involuntary physiological attentional responses in viewers. Mild emotional content in televised messages intensifies these responses, possibly through mediation of emotion-elicited arousal, which was also demonstrated. Heart rate data were collected and analyzed using novel techniques to show both short-term attentional responses and longer term arousal in subjects viewing commercial messages.

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Crossref · 10.1177/009365090017003001

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Metadata

Authors
LANG, A.
Venue
Communication Research
Publisher
SAGE Publications
Published
1990-06
Volume
17
Issue
3
Pages
275-299
ISSN
  • 0093-6502 (ISSN-L)
  • 1552-3810
DOI
10.1177/009365090017003001
OpenAlex
W2013486063
Cited by
298
References
30
FWCI
83.88
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials. https://app.cochat.ai/papers/10.1177/009365090017003001
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LANG, A. (1990). Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials. Communication Research. https://doi.org/10.1177/009365090017003001

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.