The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Television Shopping: A Media System Dependency Perspective
Abstract
The television shopping phenomenon is analyzed in terms of media system dependency theory. The analysis begins with a discussion of potential changes in structural relationships within the media system introduced by television shopping. We discuss how these structural changes imply changes in microlevel dependency relations. A hierarchy of dependency relations is proposed, with television dependency leading to dependency upon a genre of TV programming and, ultimately, to the development of parasocial relationships with the hosts of specific programs. Using measures of television dependency, parasocial interaction, demographic variables, and buying behavior, a model is proposed and tested upon a random sample of viewer-buyers from a major television shopping service to explain the relationships among the viewer-buyer, the television shopping program, and the television medium. Results indicate that genre dependency plays a central role in the pattern of relationships.
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Cites
Mass Communication and Para-Social Interaction
Horton, D., & Richard Wohl, R. (1956) · Psychiatry · doi:10.1080/00332747.1956.11023049 · Cited by 4,380
Ritualized and Instrumental Television Viewing
Rubin, A. M. (1984) · Journal of Communication · doi:10.1111/j.1460-2466.1984.tb02174.x · Cited by 679
Attribution in Social and Parasocial Relationships
PERSE, E. M., & RUBIN, R. B. (1989) · Communication Research · doi:10.1177/009365089016001003 · Cited by 559
THE ORIGINS OF INDIVIDUAL MEDIA-SYSTEM DEPENDENCY: A Sociological Framework
BALL-ROKEACH, S. J. (1985) · Communication Research · doi:10.1177/009365085012004003 · Cited by 493
Self-citation
Cited by
Uses and Gratifications Theory in the 21st Century
Ruggiero, T. E. (2000) · Mass Communication and Society · doi:10.1207/s15327825mcs0301_02 · Cited by 2,810
Parasocial Interaction: A Review of the Literature and a Model for Future Research
Giles, D. C. (2002) · Media Psychology · doi:10.1207/s1532785xmep0403_04 · Cited by 1,245
Labrecque, L. I. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2013.12.003 · Cited by 971
Chung, S., & Cho, H. (2017) · Psychology & Marketing · doi:10.1002/mar.21001 · Cited by 809
Qiu, L., & Benbasat, I. (2009) · Journal of Management Information Systems · doi:10.2753/mis0742-1222250405 · Cited by 737
Metadata
- Authors
- GRANT, A. E., GUTHRIE, K. K., & BALL-ROKEACH, S. J.
- Venue
- Communication Research
- Publisher
- SAGE Publications
- Published
- 1991-12
- Volume
- 18
- Issue
- 6
- Pages
- 773-798
- ISSN
- 0093-6502 (ISSN-L)
- 1552-3810
- OpenAlex
- W1992650197
- Cited by
- 262
- References
- 4
- FWCI
- 1.91
- Type
- journal article
- Language
- en
- Open access
- closed
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- GRANT, A. E., GUTHRIE, K. K., & BALL-ROKEACH, S. J. (1991). Television Shopping: A Media System Dependency Perspective. Communication Research. https://doi.org/10.1177/009365091018006004
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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