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Maintaining Cultural Stereotypes in the Serial Reproduction of Narratives

Kashima, Yoshihisa·2000·Personality and Social Psychology Bulletin

DOI 10.1177/0146167200267007

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Abstract

Recent social cognition research showed that the individual often recalls stereotype-inconsistent (SI) information better than stereotype-consistent (SC) information. By contrast, classical studies in social psychology suggest that SC information is retained well in the collective remembering where a number of individuals are involved in the reproduction of stories. In the present experiment, individual and collective remembering were examined. A story about a man and a woman who exhibited gender-stereotype-relevant behaviors was transmitted through five-person communication chains. Although participants in earlier positions of the chains reproduced SI information more than SC information under some circumstances, SC information was retained better than SI information toward the end of the chains regardless. The stability of cultural stereotypes was discussed in terms of the tendency for collective information processing to favor the retention of information shared among individuals.

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Dallimore, C. J., Smith, K., Hutchison, J., Slessor, G., & Martin, D. (2024) · Personality and Social Psychology Bulletin · doi:10.1177/01461672241254695 · Cited by 5
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Authors: Kashima, Y.
Affiliations: The University of Melbourne (AU)
Corresponding author: Kashima, Yoshihisa
ORCID: Kashima, Yoshihisa
Venue: Personality and Social Psychology Bulletin
Publisher: SAGE Publications
Published: 2000-05
Volume: 26
Issue: 5
Pages: 594-604
ISSN: 0146-1672 (ISSN-L)
1552-7433
DOI: 10.1177/0146167200267007
OpenAlex: W2002181714
Cited by: 312
References: 53
Citations by year: 2026: 2 · 2025: 7 · 2024: 15 · 2023: 13 · 2022: 16 · 2021: 13 · 2020: 8 · 2019: 31 · 2018: 13 · 2017: 27 · 2016: 12 · 2015: 15 · 2014: 13 · 2013: 10 · 2012: 36
FWCI: 9.78
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Personality and Social Psychology Bulletin (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Social Sciences › Psychology › Social Psychology › Social Representations and Identity
Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
Keywords: cultural stereotypes, stereotype consistency, collective remembering, communication chain, gender stereotypes, information retention, social cognition

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Maintaining Cultural Stereotypes in the Serial Reproduction of Narratives

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