Lady, Girl, Female, or Woman: Sexism and Cognitive Busyness Predict Use of Gender-Biased Nouns
Abstract
Two studies investigated whether modern sexism predicts men’s use of gender-biased terms for women. When established norms suggest a preference for neutral terms (e.g., woman, female), men lower in sexism should avoid potentially biased terms (e.g., lady, girl). Adhering to such an established norm, however, may require conscious effort. In Study 1, men lower in modern sexism used fewer gender-biased terms in a written format than did men higher in modern sexism. Study 2 replicated this result using an oral format but only when men were not cognitively busy with another task. Cognitive busyness apparently interfered with low modern sexists’ efforts to use more neutral terms. Implications for other forms of gender-biased language, as well as for long-term change in the use of gender-biased language, are discussed.
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In Cralley and Ruscher (2005), when cognitive load was increased, no differences between high-sexism and low-sexism individuals were observed.
“However, when cognitive load was increased, no differences between high-sexism and low-sexism individuals were observed.”
From What affects people’s use of and attitudes toward gender-inclusive language? A literature review (2025) · cites this paper as Cralley and Ruscher (2005)
In Cralley and Ruscher (2005), men with higher sexism scores used more sexist terms than those with lower sexism in both written and spoken descriptions.
“In both written and spoken descriptions, men with higher sexism scores used more sexist terms (e.g., girl or babe) than those with lower sexism.”
From What affects people’s use of and attitudes toward gender-inclusive language? A literature review (2025) · cites this paper as Cralley and Ruscher (2005)
Individuals with stronger sexist attitudes use more gender-biased words.
“use more gender-biased words (Cralley & Ruscher, 2005)”
From A Sexist Language? Gender Differences in Attitudes and Use of Gender-Inclusive Pronouns (2025) · cites this paper as Cralley & Ruscher, 2005
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What affects people’s use of and attitudes toward gender-inclusive language? A literature review
Lange, E., & von Stockhausen, L. (2025) · Frontiers in Psychology · doi:10.3389/fpsyg.2025.1657753 · Cited by 5 · see citing works
A Sexist Language? Gender Differences in Attitudes and Use of Gender-Inclusive Pronouns
Remsö, A., Bäck, H., & Renström, E. A. (2025) · Journal of Language and Social Psychology · doi:10.1177/0261927x251335305 · Cited by 3 · see citing works
- Authors
- Cralley, E. L., & Ruscher, J. B.
- Affiliations
- Tulane University (US)
- Corresponding author
- Ruscher, Janet B.
- ORCID
- Ruscher, Janet B.
- Venue
- Journal of Language and Social Psychology
- Publisher
- SAGE Publications
- Published
- 2005-09
- Volume
- 24
- Issue
- 3
- Pages
- 300-314
- ISSN
- 0261-927X (ISSN-L)
- 1552-6526
- OpenAlex
- W1985288202
- Cited by
- 41
- References
- 0
- Citations by year
- 2025: 2 · 2024: 2 · 2022: 3 · 2021: 3 · 2020: 1 · 2019: 1 · 2018: 1 · 2017: 2 · 2016: 2 · 2015: 4 · 2014: 6 · 2013: 3 · 2012: 5
- FWCI
- 1.58
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Language and Social Psychology (publishedVersion)
- Topics
- Social Sciences › Gender Studies › Gender Studies in Language
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Gender Studies › Gender and Feminist Studies
- Keywords
- modern sexism, gender-neutral language, address terms, cognitive load, gender norms
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