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Mobilizing the Consumer: Assembling the Subject of Consumption
Abstract
Les AA. examinent de quelle maniere les consommateurs sont mobilises. Ils analysent ce qu'induit le plaisir de la consommation ainsi que la signification psychologique de ce type de comportement economique. Ils s'efforcent de dresser un portrait du consommateur rationnel et plus particulierement du buveur rationnel d'alcool. Dans ce but, ils portent leur attention sur les campagnes publicitaires elaborees dans les annees 1960 par certaines marques d'alcool. Ils tentent de mesurer le cout psychologique lie au choix entre des produits equivalents. Ils montrent que la notion de consommation rationnelle recouvre une realite multiple et complexe et que l'analyse de cette notion a encourage, a partir des annees 1960, le developpement d'un domaine de recherche a part entiere au sein de la psychologie sociale
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Cited by
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The sociomateriality of organisational life: considering technology in management research
Orlikowski, W. J. (2010) · Cambridge Journal of Economics · doi:10.1093/cje/bep058 · Cited by 963
1 Constitutional Amendments: “Materializing” Organizational Communication
Ashcraft, K. L., Kuhn, T. R., & Cooren, F. (2009) · Academy of Management Annals · doi:10.5465/19416520903047186 · Cited by 731
Putting Consumers to Work: `Co-creation` and new marketing govern-mentality
Zwick, D., Bonsu, S. K., & Darmody, A. (2008) · Journal of Consumer Culture · doi:10.1177/1469540508090089 · Cited by 710
Consuming Ethics: Articulating the Subjects and Spaces of Ethical Consumption
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Metadata
- Authors
- Miller, P., & Rose, N.
- Venue
- Theory, Culture & Society
- Publisher
- SAGE Publications
- Published
- 1997-02
- Volume
- 14
- Issue
- 1
- Pages
- 1-36
- ISSN
- 0263-2764 (ISSN-L)
- 1460-3616
- OpenAlex
- W2064852760
- Cited by
- 331
- References
- 0
- FWCI
- 18.91
- Type
- journal article
- Language
- en
- Open access
- closed
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- Miller, P., & Rose, N. (1997). Mobilizing the Consumer: Assembling the Subject of Consumption. Theory, Culture & Society. https://doi.org/10.1177/026327697014001001
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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