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Cited by 237Technology Adoption and User BehaviourHealth, Technology, Consumer BehaviorUser Authentication and Security Systems

The DOI matches its Crossref record; 56 of the 58 references it cites were found in a registry or an index.

An extended UTAUT model to explain the adoption of mobile banking

Bhatiasevi, Veera·2016·Information Development
DOI 10.1177/0266666915570764
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Abstract

This research attempts to identify the factors leading to the adoption of mobile banking and the degree of influence of each one of the factors in Thailand. It proposes a comprehensive framework that extends the existing UTAUT model with important constructs such as perceived credibility, perceived cost, and perceived convenience. A three-pronged approach, consisting of an extensive review of the literature, expert interviews, and a field survey of mobile banking adoption is put forward. A field survey of respondents was undertaken with both convergent and discriminant validities being conducted. The results of the structural equation modeling show that performance expectancy, effort expectancy, social influence, perceived credibility, perceived convenience, and behavioral intention to use mobile banking posited a positive relationship. Contrary to previous studies, the hypotheses testing perceived that financial cost and facilitation conditions in the adoption of mobile banking were not supported. Discussions and conclusions including academic and practical implications are also presented.

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Research works printed but not linked: 15

  1. Chang CC, 2011, Journal of Educational Media and Library Sciences, 48, 571
  2. Dasgupta S, 2011, Romanian Journal of Marketing, 6, 6
  3. Dineshwar R, 2013, Proceedings of the 3rd Asia-Pacific Business Research Conference
  4. Gefen D, 2000, Communication of AIS, 4, 2
  5. Hair JF, 1998, Multivariate Data Analysis, (5th Edition)
  6. Hofstede G, 2001, Culture’s Consequences: Comparing values, behaviors, institutions, and organizations across nations
  7. Huili Y, 2011, Canadian Social Science, 7, 60
  8. Maillet E, 2014, International Journal of Medical Informatics
  9. Marchewka J T, 2007, Communications of the IIMA, 7, 93
  10. Nunally J (1978) Psychometric theory. McGraw-Hill, New York.
  11. Orji RO, 2010, Journal of Emerging Trends in Computing and Information Sciences, 1, 68
  12. Scornavacca E, 2007, International Journal of Electronic Commerce, 1, 304
  13. Sripalawat J, 2011, The Journal of Computer Information Systems, 51, 67
  14. Veedil (2013) Thailand mobile in review (In Thai). Available at: http://www.veedvil.com/news/thailand-mobile-in-review-q3-2013/ (accessed 9 June 2014).
  15. Yu CS, 2012, Journal of Electronic Commerce Research, 13, 104

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Metadata

Authors
Bhatiasevi, V.
Affiliations
Mahidol University (TH)
Corresponding author
Bhatiasevi, Veera
ORCID
Bhatiasevi, Veera
Venue
Information Development
Publisher
SAGE Publications
Published
2016-07-09
Volume
32
Issue
4
Pages
799-814
ISSN
  • 0266-6669 (ISSN-L)
  • 1741-6469
DOI
10.1177/0266666915570764
OpenAlex
W2159369755
Cited by
237
References
58
Citations by year
2026: 5 · 2025: 22 · 2024: 26 · 2023: 36 · 2022: 37 · 2021: 43 · 2020: 23 · 2019: 26 · 2018: 9 · 2017: 6 · 2016: 2
FWCI
11.78
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Information Development (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
  • Physical Sciences › Computer Science › Information Systems › User Authentication and Security Systems
Keywords
mobile banking, technology adoption, UTAUT model, perceived credibility, perceived convenience, perceived cost, performance expectancy, effort expectancy, social influence, behavioral intention

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