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Cited by 101Franchising Strategies and PerformanceInternational Business and FDIInnovation and Socioeconomic Development

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Global Franchising and Development in Emerging and Transitioning Markets

Alon, Ilan·2004·Journal of Macromarketing
DOI 10.1177/0276146704269320
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Abstract

The conventional wisdom that prevails in theWest is that franchising provides a net benefit to the host market. In addition to the obvious economic benefits of employment, output, and tax, franchising development injects expertise and training in various industries and increases the entrepreneurial and managerial capabilities and skills of the labor force. The unique nature of international franchising may, however, create social pressures, cultural clashes, and perceived challenges to national cultures. This article discusses a framework to assess the potential economic and social benefits and costs of international franchising. It then discusses the implication of this framework and an agenda for future research.

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References 37 · Cited by 101

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Metadata

Authors
Alon, I.
Affiliations
Rollins College (US)
Corresponding author
Alon, Ilan
ORCID
Alon, Ilan
Venue
Journal of Macromarketing
Publisher
SAGE Publications
Published
2004-12
Volume
24
Issue
2
Pages
156-167
ISSN
  • 0276-1467 (ISSN-L)
  • 1552-6534
DOI
10.1177/0276146704269320
OpenAlex
W2059305702
Cited by
101
References
37
Citations by year
2025: 1 · 2023: 7 · 2022: 8 · 2021: 5 · 2020: 8 · 2019: 3 · 2018: 5 · 2017: 3 · 2016: 2 · 2015: 10 · 2014: 8 · 2013: 3 · 2012: 5
FWCI
13.66
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Macromarketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
  • Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
  • Social Sciences › Business, Management and Accounting › Business and International Management › Innovation and Socioeconomic Development
Keywords
international franchising, emerging markets, transition economies, host country development, employability skills, cultural conflict, national culture, evaluation framework

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