The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues
Abstract
Marketers’ use of the new information technologies has provided the opportunity for improved market segmentation and target marketing. However, the profession faces ethical conflicts because application of these technologies commonly invades consumer privacy. The authors examine the ethical dimensions of marketing practice in relation to consumer privacy. The meaning of privacy in a marketing context is explored and specific marketing threats to consumer privacy are described. After examining current and potential mechanisms to safeguard consumer privacy, the authors conclude that marketers must make an active commitment to ethical behavior in this area if restrictive legislation is to be avoided.
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Citations
Cites
Privacy: Recognition of a Consumer Right
Goodwin, C. (1991) · Journal of Public Policy & Marketing · doi:10.1177/074391569101000111 · Cited by 393
Cited by
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Malhotra, N. K., Kim, S. S., & Agarwal, J. (2004) · Information Systems Research · doi:10.1287/isre.1040.0032 · Cited by 3,173
Information Privacy Research: an Interdisciplinary Review1
Smith, H. J., Dinev, T., & Xu, H. (2011) · MIS Quarterly · doi:10.2307/41409970 · Cited by 2,013
Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation
Culnan, M. J., & Armstrong, P. K. (1999) · Organization Science · doi:10.1287/orsc.10.1.104 · Cited by 1,870
Privacy Concerns and Consumer Willingness to Provide Personal Information
Phelps, J., Nowak, G., & Ferrell, E. (2000) · Journal of Public Policy & Marketing · doi:10.1509/jppm.19.1.27.16941 · Cited by 1,027
The role of data privacy in marketing
Martin, K. D., & Murphy, P. E. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0495-4 · Cited by 902
Metadata
- Authors
- Foxman, E. R., & Kilcoyne, P.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 1993-03
- Volume
- 12
- Issue
- 1
- Pages
- 106-119
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2908693035
- Cited by
- 226
- References
- 1
- FWCI
- 14.97
- Type
- journal article
- Language
- en
- Open access
- closed
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- Foxman, E. R., & Kilcoyne, P. (1993). Information Technology, Marketing Practice, and Consumer Privacy: Ethical Issues. Journal of Public Policy & Marketing. https://doi.org/10.1177/074391569501200111
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
