Privacy Concerns and Consumer Willingness to Provide Personal Information
Abstract
The authors examine potential relationships among categories of personal information, beliefs about direct marketing, situational characteristics, specific privacy concerns, and consumers’ direct marketing shopping habits. Furthermore, the authors offer an assessment of the trade-offs consumers are willing to make when they exchange personal information for shopping benefits. The findings indicate that public policy and self-regulatory efforts to alleviate consumer privacy concerns should provide consumers with more control over the initial gathering and subsequent dissemination of personal information. Such efforts must also consider the type of information sought, because consumer concern and willingness to provide marketers with personal data vary dramatically by information type.
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The first item of the surveillance concerns scale matches the conceptualization of perceived surveillance, while the other two items seem to measure concerns related to data collection more closely related to privacy concerns.
“Although the first item matches our conceptualization of perceived surveillance, the other two items seem to measure concerns related to data collection that might be more closely related to the concept of privacy concerns, which represents an individual's worries about organizational information privacy practices (Phelps et al., 2000;Smith et al., 1996), rather than an individual's perceptions of”
From The validation of the Perceived Surveillance Scale (2022) · cites this paper as Phelps et al., 2000
Privacy concerns significantly influence consumers' willingness to provide their personal information.
“Moreover, previous research found that privacy concerns significantly influence consumers' willingness to provide their personal information (Phelps et al., 2000).”
From Feeling Watched: A Phenomenological Exploration of Consumer Discomfort and Data Privacy Concerns in E-Commerce Personalized Email Marketing (2025) · cites this paper as Phelps et al., 2000
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“Moreover, previous research found that privacy concerns significantly influence consumers' willingness to provide their personal information (Phelps et al., 2000).”
- Authors
- Phelps, J., Nowak, G., & Ferrell, E.
- Affiliations
- University of Alabama (US)
- University of Georgia (US)
- Southwestern Oklahoma State University (US)
- ORCID
- Nowak, Glen
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 2000-04
- Volume
- 19
- Issue
- 1
- Pages
- 27-41
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2144501061
- Cited by
- 1,027
- References
- 1
- Citations by year
- 2026: 17 · 2025: 24 · 2024: 39 · 2023: 60 · 2022: 72 · 2021: 62 · 2020: 62 · 2019: 51 · 2018: 64 · 2017: 53 · 2016: 52 · 2015: 51 · 2014: 51 · 2013: 55 · 2012: 45
- FWCI
- 37.71
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Public Policy & Marketing (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- privacy concerns, personal information disclosure, direct marketing, consumer shopping habits, information types, trade-offs, self-regulation, public policy, situational characteristics
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