The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data
Abstract
The authors report results of a mall-intercept study regarding the effects of health claims on consumer information search and processing behavior. Results suggest that the presence of health and nutrient-content claims on food packages induces respondents to truncate information search to the front panel of packages. Respondents who either truncate information search or view claims provide more positive summary judgments of products and give greater weight to the information mentioned in claims than to the information available in the Nutrition Facts panel. The presence of a claim also is associated with a halo effect (rating the product higher on other health attributes not mentioned in the claim) and, for one of the three products tested, a magic-bullet effect (attributing inappropriate health benefits to the product). The authors discuss the policy implications of these results for Food and Drug Administration health claim regulations.
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Cites
The magical number seven, plus or minus two: Some limits on our capacity for processing information.
Miller, G. A. (1956) · Psychological Review · doi:10.1037/h0043158 · Cited by 17,812
Cited by
Functional food. Product development, marketing and consumer acceptance—a review
Siró, I., Kápolna, E., Kápolna, B., & Lugasi, A. (2008) · Appetite · doi:10.1016/j.appet.2008.05.060 · Cited by 1,758
Agnew, J. R., & Szykman, L. R. (2005) · Journal of Behavioral Finance · doi:10.1207/s15427579jpfm0602_2 · Cited by 561
Ares, G., & Gámbaro, A. (2007) · Appetite · doi:10.1016/j.appet.2007.01.006 · Cited by 504
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis
Ikonen, I., Sotgiu, F., Aydinli, A., & Verlegh, P. W. J. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00663-9 · Cited by 454
Consumer Understanding and Use of Health Claims for Foods
Williams, P. (2005) · Nutrition Reviews · doi:10.1111/j.1753-4887.2005.tb00382.x · Cited by 398
Metadata
- Authors
- Roe, B., Levy, A. S., & Derby, B. M.
- Venue
- Journal of Public Policy & Marketing
- Publisher
- SAGE Publications
- Published
- 1999-03
- Volume
- 18
- Issue
- 1
- Pages
- 89-105
- ISSN
- 0743-9156 (ISSN-L)
- 1547-7207
- OpenAlex
- W2908811136
- Cited by
- 506
- References
- 1
- FWCI
- 5.23
- Type
- journal article
- Language
- en
- Open access
- closed
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- Roe, B., Levy, A. S., & Derby, B. M. (1999). The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data. Journal of Public Policy & Marketing. https://doi.org/10.1177/074391569901800110
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
