The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque
Abstract
Cet article propose une définition de la confiance dans la marque selon trois dimensions (crédibilité, intégrité et bienveillance), qui s'appuie sur les recherches menées en psychologie sociale et en marketing. Une échelle de 8 items est ensuite testée sur deux échantillons de consommateurs (300 et 937 personnes). Les indicateurs classiques de validation attestent la qualité de l'échelle. Une relation positive forte est obtenue entre confiance dans la marque et engagement du consommateur.
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Cites
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Cited by
The role of brand love in consumer-brand relationships
Albert, N., & Merunka, D. (2013) · Journal of Consumer Marketing · doi:10.1108/07363761311328928 · Cited by 512
Nguyen, N. (2010) · Corporate Reputation Review · doi:10.1057/crr.2009.25 · Cited by 32
Metadata
- Authors
- Gurviez, P., & Korchia, M.
- Venue
- Recherche et Applications en Marketing (French Edition)
- Publisher
- SAGE Publications
- Published
- 2002-09
- Volume
- 17
- Issue
- 3
- Pages
- 41-61
- ISSN
- 0767-3701 (ISSN-L)
- 2051-2821
- OpenAlex
- W2335665731
- Cited by
- 363
- References
- 15
- FWCI
- 13.30
- Type
- journal article
- Language
- en
- Open access
- closed
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