The DOI matches its Crossref record; 107 of the 107 references it cites were found in a registry or an index.
La résistance du consommateur: Proposition d'un cadre d'analyse
Abstract
La résistance du consommateur a fait l'objet d'un développement récent mais significatif en marketing. La variété des recherches et l'absence de cadre théorique appellent cependant un travail de synthèse que cet article propose de réaliser. Après avoir défini le concept de résistance et mis en évidence les orientations actuelles de la recherche sur ce thème, nous discutons le statut de ce construit et la délimitation du champ. Un cadre d'analyse présente ensuite les antécédents, les facteurs d'influence et les conséquences de la résistance du consommateur, qui permettent d'envisager différentes pistes de recherche possibles en comportement du consommateur.
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Cited by
Resistance to a social innovation: An analytic framework for problems of Fair Trade diffusion
Gurviez, P., & Sirieix, L. (2013) · Recherche et Applications en Marketing (English Edition) · doi:10.1177/2051570713487479 · Cited by 10
Metadata
- Authors
- Roux, D.
- Venue
- Recherche et Applications en Marketing (French Edition)
- Publisher
- SAGE Publications
- Published
- 2007-12
- Volume
- 22
- Issue
- 4
- Pages
- 59-80
- ISSN
- 0767-3701 (ISSN-L)
- 2051-2821
- OpenAlex
- W1978810466
- Cited by
- 270
- References
- 107
- FWCI
- 35.45
- Type
- journal article
- Language
- fr
- Open access
- closed
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- Roux, D. (2007). La résistance du consommateur: Proposition d'un cadre d'analyse. Recherche et Applications en Marketing (French Edition). https://doi.org/10.1177/076737010702200403
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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